It used to be that the most important part of running a business was having a website that was functional and educational about your offerings. Now, in 2017, simply having a site up won’t cut it anymore. The internet has changed so much in the last few years and continues to change every single day. Websites now need to have responsive design and must be built from the ground up with marketing in mind.

If you haven’t updated your website in a few years, don’t fret! WordPress and companies like it have now made website redesign a much simpler task than it used to be. WordPress also hosts more websites than any other software on the market, so they know what they are doing.

It is for this reason that we recommend, if you are planning a redesign of your website, to use WordPress. There are other companies out there who offer similar things, but without the market share, years of experience, and ease of use provided by WordPress, it’s hard to make comparisons. Instead, we are going to go more in depth on exactly why they are the best and how they can help you in your redesign process.

Ease of Use

Since WordPress is the most widely used website creation software, they have also taken time to make it sure it is the most user-friendly as well. As someone who is redesigning their own website, this is a major plus for you.

At the same time, if you are working with someone who has knowledge and experience working with WordPress, it is also a major bonus because of all of the extra features. WordPress has almost limitless capabilities on what they can do with your website, so consider working with an expert on your redesign efforts if you want to go deeper.

On-the-go Editing

Another fantastic feature of WordPress sites is that they can be accessed and edited from any computer or mobile device. Allowing on-the-go editing can ensure that any bugs are quickly remedied and that when inspiration comes, you’re only a click or two away.

WordPress also allows multiple users for their websites. Whether you are working with an expert or a business partner on your site, you won’t have to share time or be in the same place.


SEO and WordPress

Now, so far we have covered things about WordPress that are good for site design, whether it is a brand new site or one being redesigned. This next feature, however, might be the reason you are revamping your website in the first place.

It has been shown time and again that search engines love WordPress sites. The code behind them is clean, simple, and the site index is easily read by search engines to find what they are looking for. Not only this, each page of your website can be optimized through keywords, metatags, and alt-text to take your SEO a step further.

WordPress also has more data than anyone else on the web regarding what makes a search engine pick your site. Search engines also send more people to WordPress run sites than any other vendor, so they often associate the brand with well-built websites. Take advantage of this and make sure to use all of the features available on each page to fully optimize all that you can!

Built-In Blogging

Since WordPress began as a blogging platform, they hold true to their beginnings and include a built-in blog with all of their websites. This is a tried-and-true way to generate interest in your website, along with giving you a means of communicating with your audience and creating valuable content. (If you want to know more about content strategy, read this.)

Blogging is another way to add optimized pages to your website as well. By creating content around your business offerings and adding your own expertise to each article, you will be able to show both search engines and your potential customers that you know what you are talking about. Additionally, adding new content to your website on a regular basis shows that you care enough to put effort into your site.


Consistency Throughout

When you are migrating your old content onto your new WordPress site, a lot of individuals think they will have to go through and fix every single page of their website in order to make sure it looks clean and consistent throughout. However, WordPress has templates that it uses for pages or groups of pages in order to eradicate these inconsistencies.

Instead of having to go through each individual page, all you have to do is set the page up with a designated template and WordPress does the work for you by making the design layout on all of those pages the same. This is often a big concern for a lot of people who are in the redesign or migrating process, but as long as you stick to the guidelines, it should be nothing to worry about.

Mass Changes Made Easy

When preparing for a total redesign of your website, instead of simply migrating pages from one site to another, you have an incredible opportunity to add in a lot of features without changing the look and feel of your website. Let’s walk through the process.

  1. First, put all of your content into a database and make sure it is running on WordPress.
  2. Next, either by yourself or with a designer, create a template for your site. Once you have everything under the new format, it should all fall into place, so take your time.
  3. After you have completed the template, the rest is as simple as flipping a switch.
  4. Review the website to make sure that everything has been properly transitioned, and boom, there you have it.

Building a brand new website from the ground up is an expensive and time-consuming task, but WordPress can make building a new or redesigned website with all of the features you need quite simple and easy.


Plugins for Days

Like we mentioned earlier, another aspect of WordPress that makes it so appealing is the ability to incorporate so many different plugins into your website. WordPress is an open source software, meaning that new developers can make just about anything for WordPress and you can take advantage of it simply by having a site.

For redesign, here are some of the best plugins. See if any of these pique your interest and could make your site that much better.

  • W3 Total Cache: Designed to improve page loading speeds across WordPress, W3 improves overall site performance and helps with search rankings.
  • Jetpack: This plugin offers multiple different powerful tools to make sure your site is top of the line, such as: spam-free comments, related posts, and posts by email.
  • MonsterInsight: Google Analytics are important for any website, with the ability to track who is seeing your website and for how long. MonsterInsight does the work for you by linking Google Analytics with your site for optimal tracking.
  • Contact Form 7: Create and manage contact forms through this WP plug-in. Easily customizable and user-friendly.
  • Duplicator: Specifically designed for migration and creating a new website, Duplicator makes backing up and moving sites hassle-free. We highly recommend this plugin if you are redesigning your site.
  • VaultPress: Instead of saving all of your website information in a WordPress plugin that can be easily harmed or damaged, use VaultPress to keep an off-site backup of all of your content.
  • Beaver Builder: For designers looking to build pages with WordPress, Beaver Builder is the best option out there. Their slogan is “WordPress sites in minutes, not months,” and they stay true to this as best they can.
  • FooGallery: If you want your webpage to show off past projects, equipment, or happy customers, FooGallery is the best way to show off your favorite images. For the best picture quality, see what the guys over at FooGallery have been up to.
  • WooCommerce: For those who are planning to utilize eCommerce on their site, WooCommerce is the best plugin for the job. They are the online leader in eCommerce, so they definitely know what they are doing. However, if you plan on using them, you might consider upgrading to the fast web hosting WordPress site if you haven’t already.

There are thousands of other plugins out there, but for those looking to do a simple website redesign, these will be your bread and butter.

Wrapping Up

As you can tell, WordPress is a basic platform with almost limitless potential. Some use them for a simple personal website, while others run entire enterprises through their tech. It’s for these reasons, amongst the others listed, that we recommend them for any web project.

We hope that this article has provided insight into the world of website redesign and using WordPress as your software and hosting. If you want to learn more about common mistakes with web hosting and SEO, consider downloading our eBook.