Wireless Technology

Technology has always been, and always will be an object of marvel. Right from the advent of the first computer, to the introduction of the first robot, the techno world never fails to mesmerise. But what is most amazing, is the progress of this technology to such an extent, that it does not even require a material medium to exist anymore! And wireless connectivity stands testimony to that. If you thought the ‘Cordless phone’ was as good as it was going to get, check out some of these remarkable wireless technologies that not only change the way we communicate and interact with each other but are also real game changers for the mobile marketing scenario.

 Near Field Communication (NFC) 

near field communication

What is NFC?

Near Field Communication or NFC, is a wireless technology aimed at connectivity that facilitates short-range communication between electronic devices such as smartphones and tablets.

How Does NFC Work?

This breakthrough technology offers the ultimate convenience by allowing users to connect with one another by simply waving the smartphone over a NFC compatible device in order to send information without even needing to touch the devices together or go through the tedious process of setting up a connection.

 What Makes NFC Different?

Unlike Bluetooth and Wi-Fi technologies that focus on radio transmissions, NFC utilizes electromagnetic radio fields to establish a connection between two devices which can then easily exchange and store personal data such as pictures, messages, music etc.

Apart from these, there are many other ways in which individuals can benefit from the NFC technology.

Buying Groceries

Purchasing groceries can get a tad monotonous considering the long lines at the billing counters. However, with the NFC technology, discount coupons, cash cards and customer reward points can be pre-loaded on to your smartphone and are automatically applied to your total bill amount when you check out. Not only that, you can now buy groceries without ever opening your wallet! Thanks to the NFC technology, all you have to do is wave your smartphone over the card reader and Voila! Grocery shopping can never be boring again.

Hanging out with friends

Spending quality time with friends usually involves sharing games, music, links etc. All this can be as easy as a good old friendly fist bump, the only difference being that with NFC, all you need is a phone bump! NFC allows you to establish a Bluetooth connection between your phones which enables sending large amounts of data within the range the NFC covers. Apart from all that, you can also send money to your friends with a simple wave of your smartphone.

Since the NFC technology offers seamless transactions by simply touching, tapping or waving an NFC compatible device in front of an NFC hot spot, various small businesses are now turning to this no-fuss technology for the purpose of marketing.

 Smart Advertising

Smart posters or NFC business cards are the latest means of effortlessly exchanging digital information with clients, combined with the broad range of NFC applications.

NFC Signages

NFC technology allows customers to engage with print signage by simply touching their phone to an NFC target. The NFC enabled signage products in turn, deliver value and track analytics that drive marketing campaigns

Ease of Access

NFC offers vast improvement over seemingly similar QR codes. Where QR codes require the users to download an app and then upload the required bar code to access content, NFC allows smart phone users to simply tap the smart phone on any NFC poster, magazine ad, retail sale advertisement or any other promotional item to gain instant access to rich content and interact with the brand seamlessly and effortlessly.

Seller-Client Relationship

NFC not only makes it easier to connect and engage with clients better, but also provides an opportunity to capture customer behaviour and preferences. Also, since it allows interested visitors to make a purchase instantly, the NFC technology promises an immense boost for marketers in the coming days.

RFID Technology


What is RFID technology?

As much as we all love shopping, long checkout lines at stores can create quite a dent in the shopping experience. However, technology has presented yet another invention in the form of Radio Frequency Identification or RFID.

Imagine going to the grocery store, picking up the items you need and walking right out the door. Now you no longer have to wait for the cashier to scan each and every item in your cart one at a time. Instead, the RFID tags on the items will be read by an electronic reader that will detect every item in the cart and register each one in an instant.

How Does RFID Work?

The RFID reader is connected to a large network that in turn sends information to the retailer. Your bank is then notified and the total bill amount is deducted from your account, hence making shopping absolutely hassle free!

 What Makes RFID Different?

The main advantage of RFID devices over the other such wireless devices is that the RFID device does not need to be positioned precisely in relation to the scanner. RFID devices can work effectively in proximity to the target i.e. even within a few feet of the scanner. This is possible because the RFID technology utilizes electromagnetic coupling in order to transmit signals.

RFID systems can be used just about anywhere. Right from clothing tags, food or even missiles. The RFID tag basically carries information such as a pet owners name and address or the instructions on how to clean a sweater or even something as complicated as instructions on how to assemble an automobile.

 How does it help Businesses?

 Improved Inventory

Data stored on RFID tags can be altered, updated and even locked. This technology offers a better way to track merchandise for the purpose of stocking and marketing. With the help of RFID tags, now stores can see how quickly the products leave the shelves and who all are buying them.


In addition to retail merchandise, RFID tags have also been added to various transportation devices such as highway toll and subway passes. Owing to their commendable data storage feature, RFID tags can tabulate the cost of tolls and accordingly deduct the cost electronically from the amount that the user places on the card, thus allowing passengers to use RFID chip-embedded passes like debit cards. All of this with a common pre requisite, that is proximity!

iBeacon Technology

ibeacon technology

What is iBeacon Technology?

The iBeacon technology created by Apple, allows mobile apps to recognise when an iPhone is in close proximity to a small wireless sensor called a ‘beacon’. This beacon can then transmit data over to an iPhone and vice versa using Bluetooth Low Energy, also called the Bluetooth Smart technology.

For example, if you own an iPhone 5S and you walk past a store that has a beacon, the beacon will transmit special promotions, coupons, discount offers etc. to your iPhone as soon as you enter that beacon’s zone. Beacons also accept payments without having to tap or bump your phone against anything.

What is Bluetooth Smart technology?

The Bluetooth Smart technology offers the facility of transferring data with the consumption of minuscule amounts of energy. This in turn allows the device’s batteries to last longer. Bluetooth Smart or Bluetooth Low Energy (BLE) is ideal for transferring small amounts of data to beacons.

How does iBeacon help businesses?

Resource Tracking 

With the iBeacon technology, mobile apps pertaining to various restaurants, display the name of the client along with the dinning preferences history if any, thus providing an opportunity for better service and establishing customer relationship.

Business Analysis

 Business owners can obtain data analytics that can help them analyse their employees’ work history and thus help improve their efficiency. This concept can be adapted by a wide spectrum of businesses such as logistics, hotels and even hospitals.

Retail Shop Experience

 With the iBeacon technology, clients can expect to receive instant offers the moment they walk inside a store. The iBeacon technology can even trigger remote events, such as blinking lights inside a fridge to get someone’s attention when they walk past it.

Easy payments

Retail outlets are adopting the beacon technology to provide customers with product information, latest deals and offers and also to speed up the checkout process with a completely hassle-free payment system.