By now, you might have heard about responsive web design, responsive website and responsive development. But are we aware what actually led to responsive web design? At the center of web design, which apparently means responsive web design today, is the mobile technology.

Mobile users have grown exponentially. Reports state that there will be 2 billion smartphone users by 2015 and 83% of internet usage from mobiles. So any search, purchase or customer decision for a website is hugely dependent on the mobile site experience. And the whole story follows suits, why web design should focus on mobile?

Mobile first!  Smart phone usage and Mobile web design

The whole lot of approach to display a site on mobile devices, rather than on desktop is altogether different. So to cast a pleasant and a great user experience for surfing a mobile site is the job of present web design technology.

Responsive web design can craft the needs of a site’s functionality across different platforms from mobile to desktop. This has been the miracle of the latest web technologies like HTML5, CSS3, and web fonts which can design the site to scale and adapt to any screen size. That’s what we call responsive web design.

Web Design approach towards Mobile

Depending on the type of business site, their priorities, mobile based web design can be developed. Displaying content is the key in a mobile site. Therefore, displaying information within the limits of screen size and still delivering the most relevant information sought by a user is the goal. Here are a few approaches to make web design aligned for mobile:

  • Usability considerations are crucial while focusing web design for mobile usage. Design and layout should be planned keeping in mind the space constraint and visitors who need in depth information without much effort. Thus the rule is less is more! CSS3 offers a set of tools for creating gradients, drop-shadows, and rounded corners to avoid resorting to bulky images etc. Doing away with fancy menus, sliders, flashy animations to avoid the clutter is suggested.
  • Small file size and low load times are good for swift functionality of a mobile site. This will help in loading the site fast irrespective of the speed of internet connectivity.
  • Links, menus should be made tappable instead of putting them clickable. This means for mobile web design, buttons should be designed bigger for easy tapping and going to the link.
  • Single Column Layouts work great to display more in limited space.  It has the merit to easily scale between different device resolutions and hence the effort of mobile web design accomplished.

Few other considerations such as virtual hierarchy, making simple design to reduce bouncing rates from sites, design to make users inquisitive and effective writing can pave the way for effective mobile web design. And once you have the design down, it’s time to focus on growing your userbase and keeping them engaged.