Over the last few years, there has been a shift in the way in which things are designed. While brands used to cram as much information into a space as possible, now minimalism and user experience design have become the new norm. Some may see this as simply a response to the consumer mindset, but studies show that UX is much more important than just another design craze.

In this article, we are going to walk you through the relationship that you have with user experience design. Along with that, we are going to make our case for why UX design has never been more important for brands to take advantage of than right now. Hopefully, with the right tools and knowledge heading forward, you will be able to make a difference with your design. Let’s get started.

user experience design

A good first impression

Whether you are working on app design, web development, or something in between, making a good first impression is an essential part of well-designed software. Now that good design has become something of an expectation with customers, you only have a few seconds to show them that you are up with the times. Otherwise they will bounce and go somewhere else.

User experience design can help to make sure that your first impression sets the proper tone for your users. For instance, mapping out a UI flow from start to finish so that you can optimize each part of their experience will do wonders to help customer engagement and find what they are looking for. However, it’s not just to impress them, user experience design is also a strategic move.

Being strategic with your design

After making a good first impression, many companies aren’t sure where to go next. Should I try to immediately sign them up for our product or simply nurture the warm lead until a more appropriate time? Thankfully, being strategic is part of user experience design. You can both help customers and yourself by letting your design do the heavy lifting, all while you pull the strings.

Something that is very beneficial here to developing your strategy is user engagement metrics. From here, you can see where customers are following the flow of the design and where they are getting hung up. Then, with your team, you can go in and correct or alter each area that is not performing well. Although this will be a constantly changing aspect of your design, that’s what user experience design demands.

Engaging at every turn

Simply put, customer attention spans are much shorter than they used to be, and with good reason. In the digital world we live in today, users expect to have their needs met at every turn and if they don’t find this, they will leave. This is why a valuable part of user experience design is to be engaging at every turn. The worst thing you can do is have a customer that looks at your website or mobile app and says, “What do I do next?” Your design should tell them.

As we mentioned earlier, achieving this level of engagement will be an ongoing process that will require maintenance and testing along the way. However, some of the pressure can be alleviated here by asking your users what they would like to see change with your design. It might sound simple, but remembering to keep the user in user experience design is less common than you might think.

user experience designer

Necessary efficiency

Part of the reason why user experience design is so important is due to the necessity of efficient systems in 2018. With such rapid changes in technology that seek to improve the speed at which we complete tasks such as wearable devices and IoT, UX is one of the best ways to keep up with this changing landscape. This is also why constant maintenance and changes may be require to integrate new software.

At this point we hope you understand the need to work with your audience on this level. The better systems and interfaces that you can design based on the end-user, the better your product will be, and the better returns you will see on your investment. This actually leads us to another benefit of UX: a better ROI.

A better ROI

When you take the time to invest in the design of your site or app so that every possible opportunity is taken advantage of, it shouldn’t be any wonder that your return should increase as well. According to research done on user experience design, for every $1 you invest, you will bring in anywhere from $2-$100 in returns. Not something to shake your fist at.

And it kind of makes sense when you think about it. Everywhere you look, customers are asking for more of their decisions to be made for them through smart technology and user data. By offering them the right products at the right time in the right place, you are putting yourself in the best possible position to earn their business. Along with that, reports show that good design can also lead to more in-person purchases as well.

Read also: How to Take Your App Design to the Next Level

Making your life easier

Essentially, user experience design has the power to make your life easier, if you let it. The situations in which UX often fails is when there is misunderstandings or ignorance surrounding the benefits of using it. However, when you weigh the positives, it can be hard to understand why anyone would be opposed. Make sure that your team understands the importance of user experience design and why you should be making it a priority.

By giving your customers everything they need to be successful, you are making it easier for yourself to be as well. Far too often have we seen bright business ideas dragged down by a resistance to change. Do yourself a favor and embrace UX to improve your life, make it easier, and make a difference in the lives of your customers.

ux design team

User experience design and you

This leads us to your final thoughts on user experience design and you. As you can tell, customers care about design more than you might think. Not only is this an indication that you should take it seriously, but it shows that your customers are waiting for you to take the plunge.

So, what are you waiting for? Start getting smart with your design and take your user’s experience to a whole new level!