I hate my website.”

If the phrase is familiar to you, then you aren’t the lone fish in the pond! 95% of the small businesses have an outdated website.

After a few months, and sometimes even after a few weeks, your website may be too old for the new standards. Or you need website redesign simply because your website is not suitable for conversion. Or it might not be optimized for mobile. There are tens of reasons why you would need a website redesign. And it is quite normal.

The problem is: how to go about website redesigning?

Most businesses get into website redesigning before even realizing their website goals.

Talk with Snyxius about redesigning your website. 

If you are into online business, your website is your first introduction to the world along with being the first digital salesperson. Did you just wake up one day and start your business? Well, that is an exception. Instead, you probably have spent months or even years to develop your business with careful precision.

Same goes with website redesigning. When you go for a website redesign, your business starts its second wind, so to speak. It does require the same amount of determination as the first time; deciding to redo your website is no small task.

To successfully redesign your website, it is essential for you to understand two things:

  1. Why and what you need to redesign?
  2. What are your goals with the redesign?

When you answer these two questions, it will become easy for you to redesign your website to meet your needs and exceed your goals.

To further make it easy for you, we have brought you a 5-step website redesign checklist that will turn your website into a marketing-machine built for long-term success.

Step 1: Analyze important metrics


Before you begin your website redesign, you need to take the measurement. Studying some important metrics will give you objective insights into how your website is performing.

Benchmark some important metrics including (but not limited to):

  • Traffic – number of visits/visitors/unique visitors
  • Bounce rate – likability of your site
  • Usage – time spent by visitors on your site
  • Ranking – SEO ranking (See: 10 SEO mistakes to avoid for your next website re-design)
  • Performance ranking – Domain authority
  • Conversion – Number of new leads
  • Sales – Total amount of sales/ ROI generated

There are several factors which influence the important metrics for your business. For instance,  the sales process of your web-based product or service.

Learn more about web development. 

After bench-marking the metrics, analyze these metrics by asking following questions:

  1. Is your website getting enough traffic?
  2. Find out how your website pitch the users?
  3. Identify what is discouraging a visitor from converting?
  4. Are your visitors finding what they are looking for, inside your website?
  5. Is your website giving the right direction to the user?
  6. Find out how much time your website takes to load?

Important tip: If you are finding difficulties in analyzing your metrics than you can take the help of the tool like Google Analytics or HubSpot’s marketing analytics for better tracking and visibility into site performance.

 Step 2: Set goals for your website re-design


The key to getting your goals accomplished is to set them in the first place. While aesthetics are subjective, they play a big role in the success of redesigning. It’s also important to not forget the above-stated strategy metrics are also a part of goal accomplishment.

Measurable results can give you an image whether your redesign is meeting your goal standards or not. Studies have shown that there is a positive relation between well-defined goals and success.

The studies also show that when thrown in the measurable metrics, based on which you can form an action plan and measure the progress, your success rate is likely to increase by an impressive 178%.

Here are some questions to ask when setting goals:

  1. What do you want to achieve from website redesign?
  2. What is your budget for website redesign?
  3. How much time are you willing to spend on re-design process?
  4. Find out how many people you will need to complete this website redesign process in certain time frame?

Step 3: Know about your users


If you  want your website to be the end point of the online search user than you should first know everything about your users because this information of your user will  helps you to create a website of great user experience.

Read more: 5 UX Design Principles to Live By

So, when re-designing a website the first thing you should keep in mind is your user  and the rest part  of your website design follows according to it.

This questions will help you in creating a great user experience website:

  1. Who is your  target audience?
  2. On which page your audience is spending more time?
  3. Does your website copy cater to your target users?
  4. Does your website have a natural flow?
  5. Find out from where your users is coming from?
  6. Identify which  keywords is attracting more users?


website redesign checklist

Here comes the “eye-pleaser” part: the designing and build of your website.

All the planning and strategies will become pointless if you don’t get to the “building” part. As mentioned above, aesthetics shouldn’t be the driving element of your website’s design. Your website isn’t for you, but for your customers and prospects.

Remember that your website is an extension of your brand and it should LOOK like it to your visitors and customers. Your website has to synergize well with your branding.

So, when it comes to the look and feel part of your website, it‘s better to focus on your brand than creating a clever site that might attract customers with the looks but fails to represent your brand to them!

Here are some questions which will help you to frame the right design for your website:

  1. Find out the positive and negative part of your existing website design.
  2. Does your website logo looks modern?
  3. Does your website needs new photograph or graphics?
  4. Find out what emotion does your website evoke?
  5. Does your website feel like you?
  6. Find out what will be the color scheme of y

Analyze Your Competition


You are redesigning your website because your site isn’t generating enough business. This means that the business is going somewhere else! That’s right; your website weaknesses are strengthening your competitors.

Thus, before going for a redesign, visit your competitors’ websites to learn why they might be attracting the customers. It will be beneficial to act like a customer and then try to analyze the websites to know what the other customers like, don’t like and which segments are you processing/lagging behind.

This questions will help you to analyze your competition better:

  1. Are there competitor sites that you really like? If so, which ones?
  2.  Find out, what are the top 3 most competitive keywords for your industry?
  3. Find out, who are your top-ranked competitors?

Technical stuff


Is your website  operating correctly? if no, that means you have ignored the technical detail during re-design process. That means all your hard work is of no use.

Implementing successful website redesign requires hard look to the technical detail.

Here are few questions you must ask yourself If you want to  pull off your technical stuff during website re-design process:

  1. Have you implemented a 301 redirect for your new site pages?
  2. Did you customize your 404 error page to bring your user back?

Develop Your content Strategy



Undoubtedly, website re-design is the perfect time to develop a content strategy and see what you can improve – or at least reorganize what type of content is working.

It serves an opportunity to change your content creation habits and institute new practices. Developing a content strategy is one way to highlight your new website to the users.

It was found that companies who blog receive 55% more traffic and 97% more inbound links than those who do not blog.

Here how you can approach content development and covered as much attention you deserve:

  1. Organize your content calendar.
  2. Outline which content stays and which content goes out.
  3. Find out, what type of content your target users looking for?
  4. Are there offers or old content that can be re-purposed?
  5. Do you need curate content to help your audience locate information?
  6. Find out, how your current content is performing?
  7. Identify what new calls-to-action need to be added.

Optimize Your SEO

Web Design, SEO

What is the use of website re-design if you are not found when the user is looking  for you, Do you think it is possible to increase leads, downloads, or sales? I don’t think so.

Getting found online is essential if you want to improve your website metrics.

Here  are few tips to re-design your website according to the SEO:

  1. Analyze your website meta sets/keywords, visible text and code to determine how well you’re positioned for search engines.
  2. Analyze your competitors content keywords and see how well their website is ranked?
  3. Develop a list of targeted search keyword related to your customer base and market segment.
  4. Make a list of keywords and phrases based on search engine queries by the users.
  5. Create a page title,and meta tags for your website content.
  6. Develop a new site map for Google and Bing.
  7. Analyze your search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance.

Mobile Optimization


Now that we have finally got the website we wanted, it is time for some tweaking, it’s time for TESTING!

Even if you have everything in your websites that works but you will never know what WORKS for YOU until you test it. To analyze what works for you, start by following the latest redesigning trends, such as:

  • Is your website compatible with the most used browsers?
  • Does your content tell your story?
  • Is it mobile-friendly?
  • Is the navigation simple and user-friendly?
  • Does it have social validation?
  • Are the analytics tools installed and working?
  • Do the landing pages and CTAs work or not?

Final Verdict

A good plan is always useful to a company looking to grow. You can stumble into success,but you’ll never grow at the rate you want without a plan that gets you going in the right direction. That’s where our Website Design Checklist comes in and we hope it helps.

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