In the world of software development, efficiency and smart design are seen as not only a competitive advantage, but a necessity. With such practices as Scrum development and UX design, it’s obvious that developers understand the power of user-centered design. However, for every person who loves UX for app design you will find someone who is against it.

We understand that it can be hard to take a risk when a logical course is already laid out, but technological growth has never come from playing it safe. In this article, we are going to help you take smarter risks with app design that have a higher chance of paying off in the end. Once you understand both the need and the demand for smart, user-focused app design, you will have a hard time working any other way. Let’s get into it.

app design

Create a responsive app design

In the app development industry, there have been many voices heard on where designers should focus. For a time, Android was the hot ticket item and everyone wanted to develop their Android app ideas. Then, it shifted to iOS and that became the new thing. However, in 2018, smart design calls for creating responsive applications for both Android and iOS devices.

This call for inclusivity often brings up another rivalry: Hybird vs. Native apps. With the amount of differing capabilities found across different mobile devices, it would seem like Hybrid development would be the way to go, but this would be wrong. Since each device will offer exciting capabilities your audience will no doubt want to take advantage of, you will need to create an Native app design for both platforms.

We acknowledge that this is a more expensive solution and should be only one factor in your decision making. However, by focusing on responsive app design that can only truly come from Native development, you will actually be saving yourself a lot of time and money by going this route your first time around.

Iterate your design

As we mentioned earlier, Agile development and UX are similar in the way that the approach app design. One best practice borrowed from the Agile development process is iterative design, where developers take user-stories into consideration throughout the development. Not only can this give you better insight into how people will actually use your app, but it creates a better overall design in the end.

Additionally, by using mobile app analytics throughout the development and testing stages of the app design, you can catch bugs and solve problems as they arise. UX design is all about working smarter, not harder, and this is a prime example of how it can help you take the guess work out of app development.

Keep end-users in mind

Although it should go without saying that you need to keep end-users in mind when working with user-experience design, you would be surprised how many people forget. What often happens is developers will have a certain idea of what users want that doesn’t like up with reality. However, when you do UX design the right way, the end-users are always taken into account.

Make sure to have someone on your team that is designated as the user champion, someone who knows the needs and wants of your audience and can offer advice on app design. This way, you are always aware of the end-user and thus can create a product best suited for them and the market.

ux app designer

Be consistent

So far we have talked about the mindset and processes that good UX designers take, but let’s now talk about actual mobile app design. When you are laying out the wireframes and functionality of your app, something that will ensure a good user experience is consistency across the board. Should something work a certain way at one point in your app, it should consistently perform the same function across the entire app.

Another common misstep when focusing on UX app design is to try and blow your audience away with cool features and “wow” moments. Unfortunately, these are not only hard to pull off, but they do not lead to a satisfied user over a longer period. By creating a consistent, working app, you will give your users a much better overall experience.

Complexity is overrated

Although UX doesn’t always mean minimalist, the next step in taking your app design to the next level is to recognize that complexity is overrated and simple design is the way to go. While it is possible to have a design that is both user friendly and complex, it is much more difficult and ultimately unnecessary.

In the same way that you should be consistent with your design, you also need to keep things simple. For instance, if it takes a user more than 4-5 steps to complete a basic function of your app, there is still work to be done. Again, while it may seem that taking a complex approach will help offset the app development cost, the opposite is more likely to be true.

Monitor app design trends

The last way to stay ahead of the curve with app design is to monitor trends in the marketplace. Each year new ways of doing things will come and go and it is worth the time it takes to monitor these trends if you can implement them into your app design. That being said, not every trend will make sense for your own purposes and some discernment will be required.

For example, many app developers invested time and resources into developing QR code solutions a few years ago. However, when you think on it now, when was the last time you used a QR scanner? This is a case in which the trends didn’t turn out the way they were expected to and a better solution came along soon after.

We hope that these tips and tricks will aid you in the days to come, whether you choose to outsource app development or take it on yourself. In the end, user experience design boils down to an ability to keep the user’s needs above your own, which can take some getting used to but in the end will do wonders for your business.