Launched in 1987, the South by Southwest (SXSW) is a set of film, interactive and music festivals and conferences that occurs annually in mid-March in Austin, Texas. South by Southwest is run by the company SXSW, Inc which proposes and executes conferences, trade shows and other events. Besides the three main SXSW festivals which will be discussed, the company runs three other conferences, two in Austin: SXSWedu, a conference on educational innovation, and SXSW Eco, an environmental conference; and one in Las Vegas: SXSW V2V, a conference aimed at innovative start-ups.

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SXSW Music is one of largest film festival in the world of its kind. It has over 2000 enthusiastic performers and bands playing in over 100 venues. Austin’s eclectic music goes back to early in the city’s history and encompasses a wide variety of music. However the classic problem that Austin musicians faced was being isolated from the rest of the world. SXSW Music provides the musicians a way to reach out to the rest of the world. Its growth can be seen by the fact that it had only 700 registrants in 1987 that has risen to a magnanimous 20,000 registrants. Apart from the SXSW Music the SXSW Film is a film festival that focusses on new directing talent.

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Apart from the treat for the music lovers, the SXSW also attracts the tech aficionados across the globe with its conference: SXSW Interactive. SXSW Interactive puts the spotlight on emerging technology, a focus that has earned SXSW the reputation as a breeding ground for creative and innovative technologies. SXSW interactive includes a trade show, speakers and a ne plus ultra start-up accelerator. The SXSW 2014 featured keynote speeches by NSA leader Edward Snowden and Julian Assange about privacy rights and issues.

All the facts indicates that this year’s SXSW Interactive will be bigger and more exciting than ever before. Prepare yourself to witness an intriguing and fascinating set of events that will encourage and motivate the tech savvy across the globe to come out with their ideas.

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The seventh annual SXSW Accelerator will be conducted on March 14 and March 15. It is a product demonstrations by the most ambitious talents across the globe that will be judged by a panel of expert judges who will discover advancements in various sectors of emerging technologies. The top 48 companies in this year’s competition were selected from hundreds of start-ups around the world by the SXSW Screening Committee.

SXSW’s original goal was to create an event that would act as a tool to bring forward creative people and the companies to develop their careers, to bring the most creative people from a wide area and brainstorm new ideas and also provide an element of entertainment. It still holds the same goal whether its music, film or interactive and Austin proves to be a stupendous location for this spectacular event.