As we find ourselves in the middle of another holiday season, now is for e-commerce retailers to kick it into high gear. Customers are going to be coming to your e-commerce mobile app in droves, so making sure that you are prepared should be high on your priority list. In fact, even if the holidays weren’t coming up, you would still want to optimize your app as much as possible.

In this article, we are going to walk you through the optimization process of e-commerce mobile apps in 7 easy steps. With this knowledge, not only will you be able to increase conversions and sales, but customer retention as well, all through mobile app design. Let’s take a look.

ecommerce mobile app

Lighter, faster, better, stronger.

In today’s digital age, consumers are impatient, plain and simple. For those hoping to meet the demands of their audience, optimizing your mobile app to be lighter and faster is a good first step. There are a few things that can be done to help this, like updating your server or cutting out obsolete code.

The important part here is getting the information to your audience as fast as possible when they load your app. Unlike a site in need of a website revamp, when an app has trouble loading, a customer might never use the app again. This is just how serious this can be, and when it comes to an e-commerce mobile app, that’s money walking out the door.

Read also: How SMS Marketing can Boost E-commerce Holiday Sales

The 3-second test

Our next step is also geared at increasing the speed of your site and is known as the ‘3-second test.’ Essentially, customers expect a page to load in less than 3 seconds, and if yours doesn’t, you will be penalized. Not only by customers, who will begin to use your app less and less, but low-quality apps will not rank as well in the app store, making your app harder to find.

In order to get the most out of your e-commerce mobile app experience, run through a few user stories and procedures to measure loading time. If you are not meeting the 3-second threshold, your app still needs work.

Don’t be discouraged! While you may have already worked on speed and you aren’t where you want to be, we still have 5 steps to go. Like anything with app development, it works best when all put together. Let’s keep going.

Clean, product-focused design

An essential part of e-commerce mobile app design is a clean, product focused app that makes it simple for customers to review listings. If your current app has a lot of unnecessary clutter or ads, try a minimalist approach this time around. Unless there is something more important than selling products on your app, all of the app’s focus should be on that objective.

Tell us about your mobile app idea!

If you are looking for inspiration, Speckyboy has put together 50 clean and modern e-commerce websites that you can draw from. However, be sure to keep in mind what makes your product unique and try your best to highlight that with the design. If you can get the design just right, not only will your product look good, but so will the display.

Clearly display prices and shipping costs

Along with clean, product-focused design, another key component to a fully optimized e-commerce app is a clear display of prices and shipping costs. Now, this may seem counter-intuitive, since we just said to make the products the focus. The reason for this is that many sites and apps don’t show shipping cost until checkout, leading to high cart abandonment later in the process.

By being upfront about the cost of shipping, handling, and any other extra costs, your customers will feel more secure in their purchase and not feel caught off guard at the end. This is an example of optimizing early in the process to save you time and money later on. We highly recommend doing this to avoid this common pitfall of e-commerce apps and websites.

Remove obstacles

Along with abandoned carts, there are other obstacles that can prevent e-commerce mobile apps for reaching their full potential. By removing these obstacles, you are making it easier for customers to find what they are looking for and make a purchase.

For instance, a sign-in barrier to make a purchase might be losing customers for you. A simple solution like allowing for guest sign-ins when making purchase could eliminate this obstacle altogether.

The amount of tweaking that will need to be done here depends on if your UX design is up to standards already or not. For those who aren’t, it may mean creating or re-drawing the UI flow of the app.

ux design

Re-draw the UI flow

Unless you have made your app in the last few years, UI flow was probably not a main focus. Even if it is, the entire concept of planning UI (User Interface) and UX (User Experience) depends on these flows changing. While customers may have used your app one way when it first was released, they may be doing something else completely different now. Thus, the flow of the app should match what they are now doing.

A good way to do this is by running through each step of using your app and looking for areas that can be improved. We already mentioned a few, like removing obstacles and opting for a minimalist design, but others can be less obvious.

For example, if customers have to go through multiple pages to complete their order when the same task could be done on one page. Small things like this can go a long way toward increasing conversions, so make sure they don’t get skipped over.

Make your app searchable

The final way in which you can optimize your e-commerce mobile app for ultimate appearance and performance is by making it searchable. While this may already be a feature for some apps out there, all that don’t already have one could be improved by adding a search bar. Not only does this make it easier on your customers to find what they are looking for faster, but it can help customers discover new offers they might have missed.

As we said earlier, mobile app maintenance and keeping up with the design of your app can feel tedious. After all, it’s a series of small changes, not one big one. However, if you are able to work through each of these small problems, your app will be on its way to being fully optimized and ready for success. The question simply remains, are you?