Once you have completed your app development, the last thing in the world you probably want to do is head back to the drawing board. However, according to Business Insider, this is exactly what you need to do. In a recent report, BI found that more than half of users will uninstall an app within 3 months due to poor upkeep and lack of mobile app maintenance.

That seems like a big deal, right? With more than half of your audience potentially at risk, mobile app maintenance seems like a no-brainer. Unfortunately, this is not the case. In fact, only 30% of app developers update their app every month.

In order for you to get the most out of your app’s life cycle, we have put together a few basics to mobile app maintenance. With these simple strategies in mind, you will be able to stay ahead of your users and give them an experience that they won’t soon forget. Let’s take a look.

mobile app maintenance

The why and how of mobile app maintenance

Despite the evidence showing the clear link between mobile app maintenance and user churn, some developers believe that the value they are adding to their user’s lives will be enough to shield them from loss. This is, however, not the case. After all, there are more factors to be considered than this when it comes to mobile app maintenance, such as:

Operating system: Both Android and iOS update their OS every year and app developers need to stay on top of the new features that come with them.

Programming language: Like any language, programming languages are always evolving. Mobile app maintenance ensures that developers are keeping with the latest changes and evolutions.

Styles: Fashions, and more importantly, users change. Your app needs to adapt as users change and styles come and go.

There is more to this list, but you understand the point. Mobile app maintenance should be a baseline requirement for keeping your app on the store, but that’s not good enough. We are now going to take a look at how developers can not just maintain, but succeed with mobile app maintenance.

Regular app monitoring

At Snyxius, we like to say ‘Test, test, then test again.’ Although this is a simple methodology, it has saved our backs more times than we can count. Mobile app maintenance follows the same idea as this saying, which is to perform regular app monitoring and testing. By doing so, you are not only able to catch bugs before they become bigger problems, but you never have to worry about falling behind.

When you are looking through your app and user stories for areas to improve, remember that app maintenance can usually be boiled down into four separate categories. These categories include adaptive, corrective, emergency, and perfective. Ideally, your mobile app design will be well-enough tailored that you can focus on emergency and perfective, but each of these kinds of maintenance will be required throughout the app’s life cycle.

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Improvement in software libraries

Not every app uses software libraries or APIs to run their systems, but those that do need to be updated regularly with changes in these different platforms. Thankfully, most API design teams will send out an email with the appropriate fixes and tweaks necessary to keep your app functioning.

Incorporating new technologies

Another reason for wanting to stay up-to-date with mobile app maintenance is the rapidity of new technology creation we are seeing in the mobile industry. Everything from augmented reality to internet of things has a place within your mobile business strategy and part of the maintenance process should be incorporating them when appropriate.

For instance, IoT devices are becoming more common than ever. If this technology works well with providing your users better value, consider adding it to the repertoire of functions for your app.  

Focus on UI

As we mentioned earlier, styles and fashions come and go. The same can be said for User Interface design or UI. What might have been the coolest thing a few years ago likely doesn’t work for users now, so make sure you know how to adapt your UI to meet these needs.

One easy example here is with phone size. Phones today are a different size with different features, such as the iPhone X lacking a home button, that users on new devices have a completely different view of your app.

By performing mobile app maintenance and staying on top of the latest UI trends, you will be ready to meet these challenges as they arise. Additionally, as your UI continues to improve, you will be able to make more conversions and increase metrics like user’s lifetime value.

Improved UX design

Just like with UI, user experience design is always changing. This is as it should be, considering that the users you are targeting will forever be evolving and thus their changes will be too. UX design allows app developers to make the process painless for both newcomers and faithful customers.

Speaking of, remember that stat from early about 52% of users abandoning an app that they see as stale or non-responsive? One of the best ways to avoid this and prove to your audience that you are worth working with is by constantly improving UX design.

As one of the most visually compelling aspects of mobile app maintenance, users will respond well to UX more than other fixes or tweaks. Don’t sleep on UX and you won’t have to worry about high user drop-off.

Read also: 10 tools for Radically Transforming Your App’s UX design

app development team

Long term financial benefits

The final reason for using mobile app maintenance to improve your app’s lifecycle comes back to the bottom line. After all, app development cost is not something to be taken lightly. If you have spent the time and the resources to build a strong mobile app, the worst thing you can do is abandon it by forgetting to perform mobile app maintenance.

Instead of investing heavily in the features of your app, it makes more sense to continue building after the initial launch. By working as you go, you are able to offer a better user experience and see long term financial benefits, not just an initial spike.

Conclusion

Now that you have seen the benefits of mobile app maintenance for yourself, the question becomes: what are you going to do with this information? Well, our hope is that with these different areas, you have a good place to start. If you are able to work through the adaptive and corrective aspects, you’ll soon be able to focus on perfecting your mobile app.