From various studies and reports, it has already been established that the vast majority of apps installed on any device are not used regularly. The luck only goes to a handful of successful apps across the niches. But let us tell you it is not the sheer chance that makes some apps winner over others. There is a huge gap of difference in terms of user experience.  

If this observation prompts you to ask, what really makes a winning user experience for mobile apps, we are here to explain. Through the following post, we are going to explain the most important areas where you need to focus on delivering superb user experience. 

ux design elements

Focus on fulfilling user objectives

Every successful mobile app development company in India primarily conceptualizes an app to cater to some specific user needs or user objectives. Does your app user experience does justice to the intended user needs or objectives? For instance, when trying to order food through a restaurant aggregator app, the first thing you want is to find a comprehensive list of restaurants along with their expected delivery time. The primary objective is to get the preferred food delivered at your doorstep as soon as possible. 

So, to fulfill this primary objective of the user, your app needs to deliver the perfect flow of actionable on-screen options leading to the final outcome in the quickest possible time. No beating around the bush and no confusion is expected here. Just get to the business of serving customers at the earliest and in the simplest manner possible. Obviously, to achieve this simplicity and ease of use, you need to consider several other aspects that we will unveil in due course.  

Work on the navigation 

Navigation remains to be the key element for both mobile apps and websites. Especially for mobile apps, simplicity is the most important principle for navigation design. Websites still can use complex and multifaceted navigation that can be overwhelming at times. But for mobile app navigation, nothing works as good as simplicity and minimalism. 

With mobile app navigation, you mainly need to restrict options to a minimum, and you have to allow users to return back to a previous page or screen easily. This requires following a tree pattern for all navigation elements. When creating the navigation tree, consider the following principles. 

  • By just hitting back, users should be able to get back to the screens previously opened or accessed. 
  • The successive screens should be related to the previous and the initial screen where from the navigation started. 
  • Users should be allowed to go back and forth to renew actions and access or re-access content as per their needs. 
  • When working on a navigation tree, keep the branches and options limited to allow maximum ease and least confusion. 
  • Always follow the specific navigation rules and standard practices of the respective mobile OS platforms.

Reduce Cognitive Load 

Cognitive load is basically the brain input required from the user for using an app. The human brain cannot handle a lot of simultaneous tasks at the same time. This is why too many options and too many on-screen visual elements ultimately lead to the confusion of the user. Often such confusion actually leads users to leave the app altogether. 

So, the app user experience must focus on catering to the user needs with one content or one option at a time. First of all, make sure that the app doesn’t produce any visual clutter on the screen. There should be enough white or negative space around every content block and actionable options. By just looking at the screen, users should instantly find the context and what needs to be done. 

Clutter on the mobile apps particularly looks terrible and has a drastic impact on the user experience simply because mobile screens are smaller and mobile users are an impatient lot to concentrate on anything beyond just a few seconds. The basic rules of decluttering and reducing the cognitive load are simple. You need to keep the on-screen content and UI elements to a minimum.  

Make Sure the Design is for All Thumbs

If you have some ideas about the mobile UX design trends in recent times, you must have heard about the thumb rule in UX design. Most users hold mobile device single-handedly while navigating with their thumbs. This has prompted the UI/UX designers to go for thumb-friendly design. What if the thumb of the user is a fat one? Or, what if your action buttons are smaller for the user thumbs to tap on accurately? Well, this is something you must address while designing the mobile user experience. 

To help users with bigger thumb-size, it is advisable to make the button size bigger and place the buttons with a fair distance in between. To make buttons work further better maintain a proper contrast of color with the background. 

Shorter Registration Process 

Most users don’t like to hang on a lengthy registration process involving too many form fields and required information. Keep the registration process short and simple and allow them to register just by providing name and email address. To make things more simple and easy, always provide social media login and single-time guest login options. 

Provide Live Customer Support 

Voice-enabled and text Chatbots now opened a new vista of opportunities for mobile apps to provide customer support to their users. It works particularly great for all apps in the B2C segment or ecommerce apps. With live chat support, you can easily take care of all customer issues and queries in the quickest possible time and help them to stay engaged. For first time users, you should consider using an overlay of instructions. But always allow users to skip it. 

Conclusion 

User Experience (UX) remains to be the winning battleground for most leading apps, and this is why there are relentless innovations that continue to come from UX designers. But almost all design experiments focus invariably focuses on simplicity and ease of use.