Inbound Marketing

“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” – Guy Kawasaki

Having problem creating a marketing and sales strategy that runs 24/7 and 365 days a year? Unable to generate and nurture leads? And most importantly, unable to “get found” on the internet without spending heavily on Google AdWords or other PPC Advertising?

Inbound Marketing is your answer!

Some inbound marketing stats to make your jaw drop :

Inbound vs Outbound Marketing

$20K

is the average companies save per year by investing more in inbound marketing vs. outbound marketing.

Lead Generation

54%

more leads are generated by inbound tactics than by traditional paid marketing.

Customer Acquisition Cost

61% Less

for Inbound Marketing generated leads compared to outbound leads.

 

How Inbound Marketing Works

STEP 1

Develop the Marketing Strategy

  • Define Objectives and Goals

  • Define Buyer Personas

  • Know what your potential buyers need

  • Ensure how marketing program is going to deliver ROI

STEP 2

Create a Powerful Website

  • Easy to navigate

  • Professional appearance

  • User and search engine friendly

  • Responsive & Mobile ready

STEP 3

Generate more Traffic

  • Blogging : Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.

  • Social media : Social media has a 100% higher lead-to-close rate than outbound marketing.

  • PPC (optional) : 70% of the links search users click on are organic

STEP 4

Convert Traffic to Leads

  • Create inbound compliant landing pages

  • Place effective call-to-actions

  • Create attractive offers

STEP 5

Convert Leads to Sales

  • Create a lead scoring methodology

  • Segment leads so as to send targeted messages

  • Nurture leads through email marketing

  • Integrate a customer relationship management software for a closed-loop marketing campaign

STEP 6

Measure Results

  • Traffic-to-leads

  • Leads-to-customers

  • Cost-per-lead

  • Cost-per-customer

Our Inbound Marketing Services

Want to know how good is your inbound marketing strategy ?