As app development professionals, we often receive questions about what we do. Questions such as “How do apps make money?” and “How is this a real job?” While the last one is from my mom, these are queries asked frequently enough that we decided to take time to answer them.

It is our hope that through this article you can learn more about the app development process. Additionally, once you know how apps do make money, you may even be inspired to create your own. But we are getting ahead of ourselves. Let’s take a look at these FAQs.

how do apps make money

“How do apps make money?”

The first frequently asked question that we received has to do with app monetization: “How do apps make money?” While we can’t assume from the question if they are asking about paid apps or free apps, the answer is more or less the same for both scenarios. Apps that you have to pay for simply earn more money early on, which might be as good as it sounds.

According to a Gartner report, mobile app users spend 24% more on in-app purchases than paid apps. This is the key to free apps and how they make money, but it’s not the only option. Other routes for monetizing your app include advertising, subscriptions, opting for a freemium model, and many others.

Typically, once we have explained how apps make money, the following question is asked: “How much does an app cost to make?” Leading us to our next FAQ.

“How much does an app cost to make?

First of all, app development cost is not a simple thing to calculate. It is based off of a variety of factors including complexity of the app, features, human resources, and whether or not you develop for Android, iOS, or both (see FAQ #3). However, there are times where you can generalize.

For instance, a simple app with no connection to web servers can be around $1,000-$4,000 to make since it doesn’t require many working hours to complete. Whereas on the other hand a complex gaming app can run anywhere from $25,000 all the way up to $250,000. The important part is that you understand before you get into the development what kind of investment is required.

“Should I develop for Android, iOS, or both?

Once you have figured out budgeting and how you intend to monetize your app, the next step for many would-be app developers is choosing a platform. When it comes to the Android vs. iOS debate, there are plenty of pros and cons on both sides.

Some developers prefer to work on Android, others prefer to work with iOS, and even more who don’t care one way or the other. Like app development cost, choosing a platform is going to depend on your business and the goals you have for your app.

One thing we can help you decide is between hybrid and native app development, which might help you answer this question as well.

what is ux design

“What’s the difference between hybrid and native app development?”

Similar to the Android vs. iOs debate, deciding on creating hybrid vs. native apps is another common question we receive. While we don’t have the space here to go into the complexities of either, the simplistic version is that native app development means building for one platform (like iOS) while hybrid means creating one app for all platforms.

Although there are benefits to creating a hybrid app, such as reduced cost and development time, native app development is the preferred choice for us and other development companies like us. Not only does native app development make a difference with app speed and dexterity, but it improves UX design as well.

If you aren’t sure what UX design is, don’t worry, you’re not the only one. Which is why it is our next FAQ.

“What is UI/UX design?

User experience and interface design, more commonly known as UI/UX design is a set of design principles that focuses on creating both beautiful and flexible apps. If you have ever been about to do something in an app and a pop-up shows up guiding you exactly where you needed to go, you have UX design to thank.

Despite the fact that most app developers agree on UI/UX design as a valuable method of mobile app design, it is not as widespread as you think. By making UX design a focus early on in your app development you are able to set yourself apart from other apps. This is worth keeping in mind for your next development project.

“How much should I test my app before release?”

The final FAQ that we will examine in this article comes from someone a little bit further in the app development process: “How much should I test my app before release?” Now, while there is not concrete, one-size-fits-all answer here, the common answer we like to give is “as much as possible.”

Any testing you can do before your app’s release is simple less work you will have to do fixing bugs later. Only, when you are fixing bugs after the fact it can be a mad-dash, whereas when you are proactively testing your app you can take your time and find the root of the problem.

However, if time is an issue or you simply have tested all that you can, don’t think that your job is over. Mobile app maintenance is as, if not more important than testing in the app development process. By keeping up to date and monitoring user feedback, mobile app maintenance is vital to catching bugs before they cause problems.

app development

Any further questions?

Thus completes our answers to “How do apps make money?” and other frequently asked questions. We hope that you were able to learn more about the app development process and all that goes into it.

If you didn’t find what you were looking for or happen to have your own questions on the subject, feel free to comment on this post or send queries to [email protected] for the next time we do this.