In today’s competitive market, businesses of all sizes and functions have to use software in order to keep up with the demands of customers that are more accustomed to receiving good experiences. While there are SaaS companies that can often provide the basics for these businesses, other companies use bespoke software to create a custom system that is tailored specifically to their needs.

While there are pros and cons to working with both bespoke software and off-the-shelf solutions, more companies are seeing the long-term benefits of going custom. In fact, some studies have shown that over time, bespoke software can actually save companies money.

With this article, we are going to lay out the benefits of working with a bespoke software solution and how it can improve business processes across the board. Our hope is that you will take this into consideration as you shop software solutions and lead you to a better decision. Let’s get started.

bespoke software

Bespoke vs. Off-the-Shelf

As a business, when you are assessing your needs for a business process software, you are faced with a couple of different choices. However, these choices can essentially be narrowed down to a custom software solution or one of a series of off-the-shelf software solutions. In order to make sure that you are making the right decision, it is important to know both the good and bad parts of each option.

For an off-the-shelf software, the benefits are fairly obvious: low up-front costs, rich selection of features, quick to deploy, and often backed up by a larger company. Unfortunately, there are also some downsides, such as having to pay a licensing fee to continue using the service and lack of customization. While this works for some organizations, those with more unique processes typically need something more robust.

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Why Go Custom?

This brings us to custom or bespoke software. While the up-front costs of creating your own tailored software are obviously much higher, the benefits can quickly outweigh the costs. For instance, with bespoke software, you own the rights to the technology, you only pay for the features you will actually need, and the software can be designed to integrate with all existing processes and technology for a seamless experience.

Although it is up to the individual business based on a series of requirements, every year there is a better reason to go custom. Businesses that invested in bespoke software years ago are still adding features, optimizing their network, and reaping the benefits, while many off-the-shelf solutions have been rendered obsolete. Hoping to further prove our case,  let’s take a look at even more benefits of custom software development.

Benefits of Bespoke Software

As we have seen already, bespoke software mainly benefits from the fact that it is tailored specifically for the particular brand it was built for. Next, we are going to take a look at a few other benefits that bespoke software offers for this reason and others.

Improved Processes

The first and most apparent benefit of bespoke software is improving business processes across the board. Imagine an average day of work at your company and the number of tasks you have to complete using various tools and software solutions. Now, picture being able to complete each of those same tasks with just one software and you begin to see how much more efficient you could be.

This is the beauty of a bespoke software solution: having just one user interface to complete the various tasks and procedures necessary to run your business. Now, if that has you excited, picture being able to focus on other things by automating those tasks.

Automated Tasks

Which brings us to the next benefit of bespoke software: automated tasks. With AI technology continuously progressing, automating business processes is only going to become more common already. However, when you are able to customize which areas you want to be automated, you can give yourself a competitive advantage over even the most cutting-edge AI programs.

Take Drift as an example. This chatbot was able to automate the lead generation process for Leadpages, a popular lead generation site, and increase conversions on their site by 36%! By simply taking normal processes and running them through an instantaneous, automated system, you can revolutionize your business.

Exceptional Integrations

Another common complain about off-the-shelf software is how it fails to fully integrate with other software technologies. I am sure anyone who has used a solution like this has stories of the very specific process they had to follow to make everything run smooth. On the other hand, with bespoke, you can create exceptional integrations that will put your mind at ease.

By actually writing the integration processes into the actual code of the software solution, not only will things run smoothly, but if there is a change that needs to be made, you can ask your development team to add in anything else you may need.

Long-term Benefits

Finally, the last benefit of using a bespoke software solution is the long-term benefits of owning and managing your own software. While an off-the-shelf solution never goes down in price, the longer you use your bespoke software, the higher your ROI will be. For companies that want to invest in their long-term future, bespoke is an opportunity to put your best foot forward.

Final Thoughts: Invest in your Company’s Future

When it all comes down to it, this is the main reason why you should consider bespoke software development: to invest in your company’s future. By operating with an off-the-shelf solution, you are almost guaranteeing a shorter shelf life. But when you invest in a software that’s unique to your one-of-a-kind business, you are stating that you believe in your product and your mission.

While bespoke software development can help you to get where you want to go, it is going to be this dedication to your business that truly sets you apart. That being said, a better user experience through automated systems is one of the best ways to help you along the way. Invest in a bespoke software now and reap the rewards soon rather than later.