I’m sure that this question must be running through the mind of every site owner.

The answer to this question is, YOU CAN’T! Simple as that, it’s just not gonna happen.

Now before you all get angry with me

Let me explain:

You can’t…because you’re asking the wrong question. The real question is how you can get on the first page of Google with the right SEO strategy?

The tricky part is, no one wants their site to be penalized because of doing the wrong thing. Google has been rolling out updates, ranging from Panda to Penguin to Google EMDs (exact match domain names) and just recently, the (PBN) Private Blog Network de-indexing updates.

It’s important to know that the most recent Google updates are based on Google’s mission statement:

Google’s mission is to organize the world’s information and make it universally accessible and useful.”

So this article will provide SEO Tips & Tricks on how to improve your Google ranking so you can generate more organic traffic to your websites without getting penalized.

Step 1: Use HubSpot Analytics for Tracking & SEO

The software is commonly used by small businesses for analytics and lead tracking; it’s more than just marketing that gets visitors.

What can HubSpot Analytics do?

Visit tracking:


If someone enters their name and email address on a HubSpot form, even before someone becomes a lead, they’re tracked. You’ll receive a daily email that shows that show what companies your visitors work for, how many visits they’ve made to your site, and how many pages they went to. The Hubspot tool allows for detailed looks at this traffic.

Lead tracking:

Once a lead has entered their information in a form, all of their activity on your site is then recorded. You’ll be able to see what pages they read, what emails they opened and what calls to action they clicked on. This is important information for your sales team, who uses it to decide when to connect with the lead and what message to craft for them.

Easy conversion tracking:

You’ll want to know where your leads are coming from, did they come from social media, SEO, or paid search?


HubSpot automatically tracks this for you, giving you a list of sources of traffic, leads from that traffic and customers. It’s easy to even drill down and tell which social platform is sending the traffic, leads or customers.

How HubSpot Analytics will help your company:


This allows them to focus on working with leads that are high quality instead of the entire pool of leads.


With the page performance feature in HubSpot you can see which of your posts or pages are getting the most visitors, converting visitors into leads, and how well they rank for keywords. When you find the highest converting blog posts, you know you need to create more content like this for future posts.



Easily tracking where your company ranks for important keyword ideas is very important. You’ll see where you need to focus on getting more links, how hard it will be to rank for a keyword, and an approximation of how many monthly searches are performed for each keyword.

Step 2: Keyword Research

It all begins with words typed into a search box”

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your target market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

It’s not always about getting visitors to your site, but about getting the right kind of visitors. With keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking

How to Research Keywords for Your SEO Strategy:

Make a list of important, relevant topics based on what you know about your business:

To kick off this process, put yourself in the shoes of your buyer personas what types of topics would your target audience search that you’d want your business to get found for? If you were a company like HubSpot, for example: selling marketing software (which happens to have some awesome SEO tools) you might have general topic buckets like “inbound marketing,” “blogging,” “email marketing,” “lead generation,” “SEO,” “social media,” “marketing analytics,” and “marketing automation.”

Make sense?

Step 3: Research related search terms.

This is a creative step you may have already thought of when doing keyword research. If not, it’s a great way to fill out those lists.

If you’re struggling to think of more keywords go to Google.com and take a look at the related search terms that appear when you plug in a keyword. When you type in your phrase and scroll to the bottom of Google’s results, you’ll notice some suggestions for searches related to your original input. These keywords can spark ideas for other keywords you may want to take into consideration.


Step 4: Good web copy can get you on top

Google love those websites which provide great user experience. Now a days it is very simple to improve your website ranking by providing what people love such as reliable information, videos and downloads.

If the website owner don’t think of their website then don’t think of better ranking in Google, simple is that.

Google will reward those websites which have:

  1. Original content

  2. No grammatical error

  3. Always come up with new ideas.

Step 5: Linking Good Content Can Make You A Big Target

Yeah! You heard that right. Linking good content from other websites can make you a big target. And we mean target in a good way.

But, there are some websites owners who are sacred of linking the content from other websites to their own due to Google penalty.

In my opinion, they need to understand that Google penalized those sites which do not have relevant linking content related to the sites. For example: if you link your sites or page to those websites whose content is not relevant to your content then Google will definitely punish you.

Think of the most popular sites like Digg, Reddit, Yelp Twitter and delicious- who all link off their own sites as the part of the core business and they still get visitors come back again and again.

According to the survey of major newspaper on web it was found that those who link out their websites content perform much better than other who doesn’t do.

With all these arguments shot down, let’s dive into some benefits of linking content:

1. Linking make your sites more valuable

No matter how great your websites is you cannot keep the entire user happy. Nor your websites can contain all the relevant information what the user is searching. At this point it makes great sense in using the power of link because it will give your website a valuable path for providing good content to the user who visits.

So use the power of link to make your site more valuable.

2. Linking Out Incentivizes Links In

Linking out is one of the technique uses by the website owner to generate more traffic. When you link out it create a signal to other websites and content creators that you are willing to participant in web natural linking environment. so this way you can generate more traffics.

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