Search engine optimization is an ever-evolving field, with many SEO techniques rising and falling over the years. One SEO factor that is not likely to change, however, is link-building.

People have been saying that link-building, which is, simply put, the process of getting other websites to link back to your site, is dead or at least close to dying. This, of course, is no more than a persistent SEO myth.

Link-building remains—and will likely remain for a long time—one of the single most effective ways of telling search engines how valuable your site is to online users. The more links to your site, the more authority you have in the eyes of Google et al., and that means you’re going to have a better chance of ranking better in the search engine results pages, which is the primary goal of SEO in the first place.

Another thing that is not going to change for the foreseeable future is the importance of high-quality links. Because no matter how many links from obscure websites you get, none of them can hold a candle to the links that you get from high-quality sites. It’s always quality over quantity, and backlinks are no exception.

An SEO worth his or her salt should always prioritize earning high-quality links, if possible, and here are some effective tactics to do just that.

high-quality links

Create and use infographics

If you read what Hubspot itself says about infographics being shared and liked three times more than other content forms, then it’s safe to say that they are some of the most effective link-baits that a webmaster can use to attract high-quality links.

People are generally averse to reading lengthy articles and are more predisposed to get their information through other visual means. Infographics present the best option, as it allows the user to read and digest the information in just a few seconds or minutes.  When they appreciate the information in your infographic, it will get the precious links you want, because they will be shared. It may even go viral, and that means tons of links to your site.

Broken link prospecting

In this effective tactic, all you do is scan popular blogs for broken links, tell the owner of that website about them through an email, then offer a page in your own website to that webmaster to replace that link that no longer exists. It’s quite simple but highly effective, and that is why

many still do this to earn high-quality links.

Of course, you don’t have to do a hard sell. Just be perfectly honest and straightforward in your email, and your chances of getting a positive response—and that all-important high-quality link juice—will be better.

Guest posting

Guest posting is yet another SEO technique that is often derided as being dead, but that is the farthest thing from the truth. Guest posting remains an effective way of getting high-quality links, and there are lots of quality sites and blogs that will be more than willing to publish your article.

Of course, those sites and blogs will only accept your guest post if it’s well-researched and written and relevant to both your niches. It’s also important to note that webmasters hate a guest post that’s all about tooting your own horn, so keep your ego in check and don’t oversell yourself or your company in your article.

Local SEO

When the website is for a business with a physical store or shop, or a service-oriented one like an electrician or plumber that operates throughout a certain area, local SEO is a necessity. After all, millions of people use local search to find the best businesses in and around their area.

Local SEO strategies can prove to be quite effective at attracting high-quality links.  According to experts, local community websites, local news and content sites, and high domain authority sites are three of the most valuable link sources when it comes to improving the search rankings of a local business.

Spying on your competitors

This may sound a bit underhanded, but keeping an eye on the link-building efforts of your competitors in your niche is a good way of adding more high-quality links to your site.

For example, taking a closer look at their backlinks would give you an idea which ones they all share and you don’t. If they have managed to earn these backlinks from high-quality websites, surely, you can get them too, right?

Fortunately for you, there are tools that can help you pinpoint the backlinks they have in common, analyze them, and figure out their sources and techniques as well.

Article directory submissions

Admittedly, submitting articles to article directories can be quite risky, but only if you’re submitting to low-quality directories, of which the Internet has many. If you’re serious about earning high-quality links to your site, then it only follows that you should submit articles to high-quality directories as well. Technorati, Slashdot, Buzzle, HubPages, and GrowthHackers are some of the article directories that can help you get high-quality links.

link building

High-quality content for high-quality links

You can employ all the SEO tactics in the world, but if your site does not have quality content, hardly any authority website with a decent following will give you a link. So make sure that your content is well-researched, superbly written, very relevant and useful, and engaging to better your chances of getting a high-quality link.

Quality link-building should be at the top of your list of priorities if you want your site to succeed. Hopefully, the tips above would be enough to get you started.

Author Bio

This blog post was provided by SEO Phoenix, who we would like to thank for providing these valuable insights. For those filling out there website redesign checklist or simply hoping to improve their SEO rankings, these tactics are perfect for earning high-quality links.

Learn more by visiting their site to see what further expertise they have to offer!