In the not so distant past, e-commerce and the Internet were only a twinkle in a programmer’s eye. Now, not only are more and more people buying products online, but a growing group is doing so on their mobile devices. While just a few years ago, one could hardly imagine buying everything online, now we have no problem putting all of our information into an e-commerce mobile app.

It’s clear that the way in which customers are buying products has changed. The question that must be asked, then, is what can you do to take advantage of this opportunity? For those who want to design their own e-commerce mobile app, we have good news for you. We have put together this article on where to get started with e-commerce mobile app development.

Hopefully, with a good first step forward, you will be in a position to make the most out of this latest trend of the digital age. Let’s take a look.

e-commerce solutions

Getting started

The first thing that you will need to figure out before beginning your e-commerce mobile app development is what you will be selling. Obviously, at this point almost anyone could set up an Etsy shop or host their idea mobile business idea on one of many vendors. What will set your product apart that it needs its own designated app?

Once you have a clear idea in mind, then you should start looking into the actual development. Although this seems simple, too many developers jump into a project without a proper plan in place and end up lost. Hammer this down early to avoid jumping through hoops later on.

Focus on security

Now, as you begin working on developing your app, a good place to start is with security. While this is true with an app, it is an absolute necessity with e-commerce mobile app development. After all, you are going to be asking your users to trust you with their sensitive financial information for making purchases, so your security game will need to be on-point.

Depending on whether you choose to outsource app development or work in-house may dictate which route you decide to take. Regardless of your decision, you should feel confident that whomever you are working with will be able to properly secure your app so that you don’t have to worry about this moving forward.

Intuitive design

The next area you should focus on is mobile app design and creating an intuitive, tailored experience for your users. There are plenty of ways to do this, but making sure that there is an easy flow toward a purchase is important for an e-commerce mobile app.

When you are designing, remember the purpose of the app. Throughout the experience, customers should know exactly what steps they need to take in order to complete their purchase. By doing this, you will make it easier on them, leading to less problems for you.

Simple checkout process

Once your design brings users to the checkout, the next step is to get them from having an item in their cart to actually completing the process. This is, again, where UX design can really help out your app. You want to keep the checkout process as simple as possible to avoid abandoned carts and secure more purchases.

There are a few ways that you can do this, but one of the most seamless approaches is to slowly gather the needed information throughout the process and use it at the end to make checking out easy. Additionally, with more services offering an “online wallet,” make sure that users who want to select one of these services has the option to do so.  

e-commerce mobile app

Creating an advantage

Now that you have a handle on some basics of developing an e-commerce mobile app, the next question should be: how can I gain a competitive advantage? After all, with all of the different apps already out there on the market, what can you do to separate yourself from the rest?

Although there is an exhaustive list of techniques and strategies, there are a few we want to make sure you know about that have guided other e-commerce mobile apps to success in the past, including geo-fencing, push notifications, and cloud computing.


Geo-fencing is a good way to get targeted marketing messaging into the hands of your customers just when they need it. By using GPS, RFID, Beacons, or some other technology, you can alert customers who are either near or within your physical location about offers that they can take advantage of right then.

Although this may seem out there, customers want to know all the information they can before making a purchase. Make it simple for them by not forcing them to search for this info, instead simply give it to them. Trust us, they will be thankful for your help and will likely be more inclined to make a purchase.

Push notifications

Push notifications are another hot technology trend that you can incorporate into your marketing plan. Although some users will see them as annoying, any user who opts in to receiving them will likely be interested in using them.

Use this to your advantage by using push notifications to remind users of abandoned carts, alert them to special offers or promotions, and update them on new products in stock. Again, users who don’t have to search for the information they need will be much more engaged.

Mobile cloud computing

Another way to gain an advantage is by operating with mobile cloud computing, which is a combination of cloud and mobile computing. By using mobile cloud computing, not only will your e-commerce mobile app run better, but it will load faster as well. Users are quick to leave a poorly functioning app, so set yourself apart by using mobile cloud computing.

Should you use each of these tips and strategies for getting your e-commerce mobile app off the ground, you will be on the right course moving forward for success. Now all that’s left to do is get started, so what are you waiting for?