In today’s day and age, there exists a multitude of reasons for creating an app. Some use mobile apps to further their business goals, others simply use them to provide a function, and there are others whose entire business is built around their app. Each of these different categories (and more) show the breadth of the app development world in 2017.

However, along with all of these functions and purposes comes misconceptions about creating an app and the overall app development process. Not only can these misconceptions be harmful to the success of your app, but the greater app development field.

In order to do our part in aiding app development, we have put together 6 common misconceptions that we seek to dispel. Once you know which of these to avoid, you will have a much clearer vision of what will go into your creating an app. Without further ado, let’s take a look at misconception #1.

creating an app

(1)  Only large businesses should consider creating an app

The first misconception that we will look at is that only large businesses should consider app development. Although this may have been true when apps were first being released and the costs were higher, the truth of the matter is that start-ups and small businesses can see a great benefit from creating an app.

Not only does having a dedicated app for your company increase and even ensure online visibility, but it also can act as another marketing channel you would not have had access to previously.

The one thing we will say about smaller businesses getting involved in app development is that it often is not cost-effective to create the app in-house. Instead, businesses with smaller budgets should consider outsourcing to a mobile app development company.

Looking to create an app yourself? Tell us about your app ideas. 

(2)  The more features the better

When you are first getting involved in app development, it can seem like a good idea to add as many features to your app as possible. However, one will soon realize that this is not the case when it comes to actually making your app a success.

For one, the only features you should be using are those that will enhance the value of your app. We’ll let you know right now that this will not be many and even the ones that do make the cut will likely not be used regularly. Second of all, if you have too many features, users will get distracted, leading to an even less successful mobile app design than without.

Don’t make this beginners mistake and conduct marketing research and testing to figure out which features will work best for your target audience. Anything more than this will likely only work against you.

(3)  Once the app is created, it won’t need updating

No matter how good of developers you work with, there is no way to predict the future. With new technologies constantly emerging, apps need updating, simple and plain. This is why mobile app maintenance is such a vital and important part of creating a successful app.

Our advice here is to make updating and maintenance a focus for your development team from the very beginning. If you are able to build up these best practices from the ground up, they will be both more effective and easier to maintain in the long run.

(4)  Users don’t care about UX design

Another misconception that has negatively impacted many app development projects is that users don’t care about UX design. Until recently, UX has been seen as something that only designers care about. However, the very basis of UX design is to give users the best experience possible, so why wouldn’t they care about it?

In a time where app stores are becoming more and more crowded, developers need to embrace new ways to stand out from the crowd. A focus on UX design is one of the best ways to do that. It is also simply a good best practice to follow, as designing for the end user will ensure a much better app design overall.

(5)  Feedback isn’t important

Similar to the UX misconception, the idea that feedback isn’t important is a huge stumbling block for many developers. This misconception stems from designers being frustrated by bad feedback that they believe to be unjust, when really a designer’s job is to ensure that customers don’t get frustrated.

On the other hand, anyone who has worked with Agile development knows how powerful feedback can be when creating an app. Not only do user stories help guide developers, but they can be the difference between making an app that works vs. one that doesn’t.

If you want to create the best app possible, listen to feedback both good and bad. Not only that, but if you are truly dedicated to receiving important feedback, make it easy for customers to find and summit it.

Learn more about Scrum development with our beginner’s guide!

(6)  A good app speaks for itself

The last misconception surrounding creating an app that we will examine today is that a good app speaks for itself. While it is true that the mobile app design and functionality of an app has a huge impact on users’ perceptions of the app, a good app is more than just the sum of its parts.

For instance, marketing is one of many factors that is not involved in the actual creation of the app, but has a huge impact on whether or not the app does a good job of what it says it will. Think of it as having a beautiful billboard in the middle of the desert; it might look good, but it’s useless if no one sees it.

Set yourself up for a successful app development by pursuing factors like marketing and tracking app analytics. While these features are often seen as extras or unnecessary, when it comes to being successful, they are essential.

Final words

We hope that now that you are able to separate fact from fiction with app development misconceptions you will be able to have a more prosperous time creating an app. Who knows? With the right conceptions about the process under your belt, your mobile business idea might be the next big thing. Only way to know is to do it, so get after it!