A company without a professional business website is like a person without an ID card. Your website is the first place where customers will be looking for you, so you have to create a website that can promote your products and services successfully.

However, a website serves many other purposes, too. It contains industry-related content that establishes you as a key opinion leader. It also helps you extend the local reach, cut printing and distribution costs, and stay available 24/7.

But most importantly, a website enables you to strengthen your brand online. This is a critical segment of the modern business because it takes six brand impressions for an average consumer to remember a brand. Your website should play a key role here as over 70% of marketers agree that branded content is more effective than advertising in a magazine.

In such circumstances, the only question left is: How can I improve the branding potential of my website? It’s not an easy process, so keep reading to learn six simple tips on how to design a professional business website that reflects your brand.

professional business website

The Significance of Website Branding

Before we move on to the six practical branding mechanisms, we need to explain what makes this feature so significant. Developing a website that perfectly resonates with the brand mission is necessary because it:

  • Enables you to stand out: You are probably competing with dozens of similar companies to grab the same piece of the market share and the only thing that can help you get the foot in the door is branding.
  • Proves your professional authority: A well-branded website proves there is a serious company standing behind it.
  • Boosts brand recognition and loyalty: As your brand keeps getting more and more recognizable, you will improve retention and loyalty.s
  • Saves costs: Some companies make a mistake by not investing in website creation. While this may seem like a cost-efficient move at first, the truth is that a professional business website will save you more money in the long run because you won’t have to pay for restructuring and rebranding.
  • Allows for new product launches: A well-known brand can easily launch a new product and promote it on a website.

6 Ways to Ensure Flawless Website Branding

With everything we’ve said in the opening chapters of the article, the only thing left to discuss is how to create a professional business website and align it with the overall branding guidelines. It’s a challenging and time-consuming process, but we will present you six tactics to do it more effectively. Let’s take a look!

1. Choose the best domain name

Website branding starts with the domain name. Of course, the best solution is to use the name of the brand itself, but only if it fulfills certain criteria. If you want users to find you easily and remember the brand quickly, then you need to take care of the following features:

  • Short and sweet: Longer domain names don’t look nice and memorable.
  • Easy to type: Complex domain names require too much focus and attention, so it’s much better to find one that is easy to type.
  • Strong keyword use: It doesn’t have to be the name of your brand, but you should at least try to use keywords that reveal the purpose and the nature of your business.
  • Location-specific: If you are running any kind of physical store, you might as well add a location mark to narrow down the search. For instance, it can be something like brightonresort.com.
  • Free of strange symbols: You’ve probably figured out by now that domain names are all about simplicity and usability. Therefore, you should avoid hyphens, numbers, and other unusual symbols because they make typing more difficult.
  • Protected: The last advice is to protect your domain name because other businesses might be trying to steal it from you.

2. Design a website carefully

The second tip represents the critical part of your branding strategy. This is where you and your design team need to get creative while respecting the overall marketing plan. Logos, colors, and fonts are the three fundamentals of website design, so we want to discuss each one separately.

We assume you already have a logo, which means you only need to decide where to put it. Product-focused companies usually put it next to the menu bar because they are not too interested in branding. However, we know you want to highlight the brand, so we suggest you adding a logo in the central area right under the menu bar.

At the same time, you have to choose primary, secondary, and background colors and use them in a 60/30/10 percent ratio. The job is much simpler if you already have a clear color scheme – you can use it as it is. In case you plan to add images, make sure they fit the color scheme and create a harmony with the rest of the content. Fonts are also important because you don’t want to jeopardize readability for the sake of style.

The last suggestion, but definitely not the least important, is to be consistent. A study proves that consistent brand presentation across all platforms increases revenue up by up to 23%. You need to respect this principle and make your website highly recognizable regardless of the page or device type.

3. Mind the website functionality

A lot of users will judge your website by structure and navigation. You need to improve user experience and allow visitors to find whatever they want in not more than a few clicks.

The navigation bar plays a key role because it helps people with orientation and gives them directions. It has to clearly divide each category, separating each unit both textually and visually. Besides that, don’t forget to turn all headings into clickable URLs because it speeds up the browsing process.

Speaking of speed, page load times will also affect the way users feel about the brand. Test your website using tools such as Pingdom or GTmetrix. These tools will show how long it takes to load a webpage and give you suggestions on how to improve this parameter of user experience.

4. Write content to showcase your brand

Most entrepreneurs don’t pay attention to content when they talk about website branding, but you have to be smarter than that. What you publish on your professional business website tells a lot about your brand, so you definitely need to think carefully before creating and posting content.

Generally speaking, users prefer long-form articles that cover topics from all angles. Being thorough and highly analytical is the only way to stand out from your competitors. However, the most important thing is to build a unique writing style that your followers can recognize instantly.

Content creators at Essay Writing Land shared a few suggestions with us: “Each brand has to follow the taste of its audience. You need to indulge them by using the same vocabulary, style of writing, emotions, and all other details you know will work well with your average follower. Doing so, you will develop a special content creation model that distinguishes your brand and your website from all others.”

5. Create a mobile-friendly website

If you want to be perceived as a serious and credible business, you have to design a mobile-friendly website. A majority of users browse the Internet on their smartphones, so you need to make sure that your website is fully responsive. To put it simply, a website has to adapt to screen dimensions regardless of the device.

Replacing links with buttons makes the site easier to use on mobile devices. Keep in mind, however, that the size of a button has to be large enough to suit the so-called fat fingers. Additionally, using a larger font to ensures maximum readability.

Mobile friendliness is also influenced by page load speed as well, as well as visual components such as videos and images. If you add a lot of photos to your website, don’t forget to shrink and compress them in order to reduce load times.

SEO tips

6. Optimize Your Site’s Searchability 

Our list would not be complete without search engine optimization (SEO). It’s a critical aspect of website design that can make or break your branding aspirations. After all, you can’t expect to promote and grow the brand if users can’t find you online, so you need to invest extra efforts into optimization. It’s a huge topic that requires a lot more text, but you can check out our earlier post dedicated to SEO in its entirety.

Conclusion

Creating a good-looking website is the basic precondition of success in contemporary business. It represents an anchor of your branding strategy because your customers will be searching for your business online.

In this post, we showed you six simple tips on how to design a professional business website that reflects your brand. Make sure to use our suggestions, but let us know in comments if you have other valuable ideas to share with our readers.

Author Bio: Alexandra Reay

Alexandra Reay is a journalist, professional writer, and editor. She is in love with books, horseback-riding, the search of information, and conferences. Find Alex on Google or Twitter.