When apps first began to become popular over ten years, there were a lot fewer app developers and app creator software solutions available. Now, in 2018, with millions of apps available, there are even more opportunities for both individuals and organizations to create applications for the general public.

As an app development company, we are interested in helping our clients to find the right app development solution for their next project. With this article, we will walk you through the planning process and how to choose the right app creator software for you.

While there are plenty of custom business solutions available, you want to make sure you are making the right choice for something as important as your app project. Without further ado, let’s take a look at the best way to choose your development solution.

Type of app

The first question you and your team will need to answer is: what kind of app are you creating? For the purposes of this article, we will mainly be talking about mobile applications, but web app development is another viable option. Understanding the purpose and goal of your app will help you to better dictate what type of app you create.

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Let’s first take a look at purpose.


For larger businesses that haven’t already created an app to improve business processes and automate older technology, there has never been a better time to get started. Whether your app is client facing or simply for internal use, enterprise app development will likely be a costly investment due to the size and scale of your operation.

Additionally, unlike with a smaller business, there will need to be greater integration and automation to ensure that everything runs smoothly and provides a seamless experience. Before you begin your enterprise app project, be sure to review these factors with your team and establish a game plan for overcoming them.


On the other end of the spectrum, there are small businesses and start-ups, who can benefit greatly from a mobile development project. However, unlike with enterprise companies, creating an app is a much more serious undertaking as it usually is the key differentiator for these businesses.

With often a much smaller budget and greater need for the success of their app, start-ups provide unique challenges that should be taken into consideration. For instance, whether or not you want your app to be cross-platform or simply focus on either Android or iOS independently. As a business, deciding between native and hybrid development will be the next logical choice you will need to make.

Development approach

Once you have an idea of what your app will do and who it will be created for, you will need to decide between a hybrid vs. native app development approach. While we have already explored this topic in-depth in another blog post, it’s worth repeating the distinct differences between these two development methodologies.


Native apps are designed specifically for the device that they will be used on. These apps typically provide a better user experience and more options for integrations than hybrid applications, but are limited since they require an independent build for Android and iOS. This often makes them more expensive to develop and can limit widespread adoption.


Hybrid apps, on the other hand, are created by developing one app that can then be used across multiple platforms. This has obvious benefits, such as a reduced cost and development time. However, with the loss of the benefits that native provides, it is almost always better to develop natively. The money saved with hybrid will only last for a short time, whereas if you build the apps for the platform right away you can make a return on your investment faster.

This is just another decision your team will need to make after reviewing your goals and conducting market research. Once you have the methodology and type of app down, you can move on to the next consideration in choosing your app creator software.


While the differences between start-ups vs. enterprise and native vs. hybrid are important, they will not have a huge influence on the type of app creator software you end up using. On the other hand, the question of the amount and type of features you want to include absolutely will. When you are choosing your app creator software, you need to know the level of functionality you are looking for in order to properly set your expectations.

In our article on app development cost, we review each of the different features that apps need to work, from simple to complex. We recommend reviewing this article and making a list of the features you want for your app along with how important each of them are. As you look through different app creator software solutions, you can check to see if they meet the requirements of this list.

Back-end infrastructure

The next important aspect of choosing an app creator software is understanding the amount of work that will be required in developing the back-end infrastructure of your app. While some creator solutions are as simple as dragging and dropping elements, others will require more sophisticated coding to ensure an exceptional user experience. Be sure to speak with your team about this and make sure you are prepared for this part of the undertaking.

If you happen to be creating a new version of your app instead of building it from scratch, there are processes for keeping the back-end infrastructure you already have and simply updating the user interface. That being said, it is likely better to start from the ground up in order to get the most out of re-working your app, but keep this in mind just in case.

Marketing and promotion

The final thing you will want to consider when choosing your app creator software is the level of marketing and promotion that will go into your app. While an enterprise company may already have some of these channels in place, start-up companies will often use app store optimization and other tactics to spread the word about their app. Ensuring that you are laying the proper groundwork for your marketing here is essential to building a successful app.

App creator software solutions

Once you have gone through the process of narrowing down your approach, requirements, and features, you are now ready to choose the app creator software that best fits you. Although there will likely only be a handful of solutions for you to choose from, going through this deliberation process is important for making sure you choose the best possible software.

As we mentioned, there are a few different options for even the type of software or development you choose. For instance, you can always hire an independent developer to help you create your app, but we recommend choosing either from no code platforms and app development companies.

No code platforms

No code platforms work exactly as they sound, where you are able to build out your app without writing any code, often by dragging and dropping different elements within the platform. Most of these platforms even allow you to create the app for free and then charge a monthly publishing fee to continue pushing your app.

For developers looking to get an app built quickly, these can be tremendously helpful for getting your app off the ground. Of course, not being able to dictate the coding does have its drawbacks, but this is definitely a good place to start. For a full list of platforms you can choose from, we recommend checking out these lists.

App development companies

The other solution we recommend is working with an app development company that you can team up with to create the app you want to build. While this is often costlier than a platform or software service with a monthly fee, once you create the app you will fully own all of the code. Not only that, but development teams have valuable experience that they bring to the table you won’t find anywhere else.

If you speak with a series of no code platforms and app creator software providers without any luck finding one to fit your needs, remember that app development companies are always an alternative.

Final thoughts

Now that we have reviewed the process of choosing the right app creator software for your next project, we hope that you feel confident in your project moving forward. Although there are lots of different options out there, it’s important that you take your time and discover the best fit for you.

The app development process is often difficult and hectic. The best way to counteract this is by finding a solution or team that you can work with to achieve your goals. We wish you the best of luck in your search!