Each year, there are over 178 billion app downloads. For most app developers, finding a way to provide their users with a bug-free and functional app is a top concern.

While developing an error-free app may sound like a relatively easy task, it is anything but. Once you have built and deployed a new program, closely monitoring certain app key performance indicators (KPIs) is vital.

Luckily, there are a variety of programs designed to make monitoring for Java applications much easier. Setting and forgetting a new app can have dire consequences, which is why you need to take monitoring app KPIs seriously.

The following are some of the things you need to focus on when trying to keep your app operating efficiently.

app KPIs

Vital General App KPIs To Monitor

When trying to ensure your app is working and processing information correctly, you need to monitor a few different general metrics. Not only will these generate app KPIs help you assess how well your app is working, it can also give you ideas about how to optimize your program. Here are some of the most important general app KPIs you should definitely monitor.

How Many Downloads is Your App Getting?

The first thing you need to know about your app is how many downloads it is getting. Most app developers agree that the number of downloads is a great jumping off point when it comes to app KPIs. Basically, this metric will tell you just how popular your app is.

If the number of downloads your app has is relatively low, you need to step back and take a good look at some key factors. Is the thumbnail image displayed on app download markets appealing? Would you want to download the app if you knew nothing about it? Often times, retooling the way you are presenting the app to consumers can help you increase download numbers.

The Install/Uninstall Numbers

Once you have a handle on how many actual downloads your app is getting, you need to look at the install/uninstall numbers. Just because a person installs your app doesn’t mean they will keep it on their phone.

Are you noticing a lot of app uninstalls? If so, this is a key indicator that there are functionality issues with your app. When a person gets on your app for the first time, they want a smooth and glitch-free experience. If you are unable to provide them with this experience, they will uninstall your app and move on to a competitor.

One of the best ways to find out why people are uninstalling your app is by offering up a survey to consumers. Often times, a person who is uninstalling an app will want the developer to know why. Thoroughly researching the data you receive from these surveys is a great way to optimize your app for future success.

Key App Functionality KPIs to Keep an Eye On

While keeping up with how popular your app is important, you need to also focus a great deal of your attention on how well your app is performing for existing users. The last thing you want as an app developer or business owner is to get a reputation for having unstable apps. Below are some of the most important app KPIs to monitor when trying to assess how well your app is functioning.

The Number of Glitches and Crashes

The first app KPI you need to look at when assessing your program’s functionality is the number of glitches and crashes it has had. At one time or another, every app will have these problems. However, if glitches and crashes start to become a common occurrence, you need to find out what is causing these errors.

Closely monitoring the error logs you receive from your app can help you greatly. Often times, things like coding errors can lead to lots of instability.

The longer you wait to address issues with app crashes, the more users you will ultimately lose. If you are unsure about how to fix the issues your app is having, consulting with a professional developer is a must.

The Session Length

Knowing how long users are spending on your app is also vital. Ideally, you want users to spend a great deal of time on your app due to the revenue it can help you generate. If you start to see the session length of your app declining, you may have a problem.

Things like pop-up ads can frustrate an app user and may make them cut their session short. While it is important to make money from an app, you don’t want to sacrifice the user experience to generate this income. Finding the right balance between app usability and profit can be difficult. Allowing app users to send feedback about their experience can help you retool certain parts of your app with ease.

Average App Load Time

Getting an idea of how long it is taking your app to load for users is crucial when trying to optimize your program for success. If your users are experiencing slow load speeds, you need to figure out why.

The first thing you need to check when trying to fix this issue is the size of your media files in the app. If the files are larger, it will take longer to load them. Using one of the many file size compression programs on the market can help you fix this problem.

Slow app load speeds may also be caused by server issues. Skimping on the quality of your app hosting to save money will usually backfire in spectacular fashion. By investing in reliable hosting that can easily handle spikes in traffic will allow you to provide users with fast app load speeds.

The Operating Systems Users are Accessing Your App With

You will also need to monitor app KPIs involving the operating systems being used by consumers. When trying to track down the cause of app crashes and glitches, having this information can be helpful. If you are noticing your app is crashing on one particular operating system, then you know where to being your modifications.

One of the biggest mistakes new app developers make is trying to develop programs to be used on both Android and iOS systems. Instead of taking on this daunting task, you need to develop for one operating system at a time. If you develop an app that is successful on the Android market, you can also take on a new project with iOS users in mind.

Constantly Optimizing and Updating Your App is Essential

New developers fail to realize just how much work goes into maintaining a mobile app. Neglecting to provide your program with the optimization and updates users demand will lead to big problems. If consumers start to view your app as outdated or glitchy, it can lead to a high number of uninstalls.

In order to make money off an app, you will need to keep it popular. The only way to do this is by listening to your audience and providing with the updates they demand. The time and energy invested in updating and maintaining your app will definitely be worth it in the long run.