So, you have built an aesthetically appealing site. You have come up with a compelling design, played with layouts, and experimented with animations. You have used a theme that is sure to captivate your visitors.

But why is your site getting little traffic despite your efforts?

Well, our answer here is pretty straightforward. You forgot the fact that the website should be built for search engines, as well.

Your website must have an excellent user experience while still managing to be search engine friendly. So in this post, we will walk you through with the seven design flaws that could harm your SEO.

web design flaws

Infinite Scroll

While more and more business websites are being designed to accommodate long-form content, there are those that go overboard. For instance, a website loads more content as users hit the bottom of the page.

While using this kind of layout isn’t much of an issue during the early stages, it would eventually lead to a disaster as soon as your site has more and more content. Using this feature can lead to a navigational crisis, and would mess up the whole user experience.

Still, there will be particular areas on your website that would need infinite scroll, such as your blog. However, you have to complement it with tools that allow you the ease of navigation.

Annoying Pop-Ups

We have all been there. We go to a website, and then a wild pop-up would appear, and we instantly get annoyed by it.

Web designers that use pop-ups are not just regarded with bad taste by their fellow web designers, but by web visitors search engines as well.

They are annoying, especially during the moment where they, well, pop up.

Aside from that, they evoke prejudice on a website. Not to mention that search engines do not index them as part of your site. So with that in mind, maybe you just have to forget pop-ups in the first place.

Large Media Files

Without a doubt, videos and images that have a high resolution make a site look stunning and impressive. After all, without these multimedia content, your site could easily look dull in just blocks of text.

But you also need to consider the size, as it has the power to affect the overall performance of your site.

Large media files will eventually slow down the speed of your site. This would lead to a bad user experience.

Keep in mind that search engine crawlers do not like a slow-loading website. So if it takes a while for your website to load, you are more likely to lose your search engine ranking.

Aside from that, users that visit your site easily get impatient. This will make leave your site instead. So you have to mindful of images sizes as well to ensure that you’re still in control.

In fact, at Sytian Productions Web Designer Philippines, we use tools ‒ such as the Google PageSpeed Insights ‒ that can help us figure out which media files Google consider as “too large.”

Missing Calls-to-Action

Missing CTAs means you are also missing out on conversions. So, ensure that you set your CTA as goals. That way, you can better understand how well your conversions are.

You can also utilize Google Analytics, or you can invest in tracking tools and heat mapping, to get a better insight into how well your users are interacting with your site as well as why (or why not) are they converting.

Bad Navigation

Your website is more than just the visual elements in it. You also have to take into consideration its functionality, as well as its performance.

One of the main areas where errors are usually committed is website navigation. If you have complex navigation on your site, or navigational tools that are rather dysfunctional like your search bar and menus, then users are more likely to leave your site as soon as they get in.

This could hurt your internal linking structure. In the long run, this will send negative signals to search engine bots, which could lead to lower rankings on search results.

Therefore, your site navigation should be organized both for users and for search engines. You can do this by placing a global navigation bar on every page. Otherwise, you will lose the value of your site.

Inaccessible Content

Nothing is more frustrating than your customers being unable to see your content on their mobile devices.

In a mobile-first world, a lot of users expect everything is viewable, especially on viewing content on their mobile devices.

What you can do is to ensure that your mobile visitors are getting the same quality of content they are getting if they would use their desktops.

Since Google has now moved in the mobile-first indexing, it is crucial for your SEO success.

Lack of H1s and Metadata

Ensure that you have an H1, as well as all the important metadata, in all your posts and site pages.

You can utilize Screaming Frog to help crawl your site, which gives you insights on which pages are missing these items. Also, use Yoast if you want to include focus keywords in your descriptions and page titles.

What’s vital here is to choose a focus keyword for every content and pages on your site. Not to mention that it should be naturally incorporated within every content.

Final Thoughts

One thing that you must keep in mind is that websites are built for users and search engines.

You might ask why. Well, in order for web users to find and navigate your site, they first have to find it. This is where your SEO efforts come in.

Unfortunately, a lot of people tend to make a mistake of not considering SEO when designing a website. Over time, this can negatively hurt your SEO efforts.

This explains why we have highlighted the most common web design flaws. That way, you will know which to avoid at all costs. After all, making an excellent first impression will not only impress your prospective clients but will impress the search engines as well.