In 2017, we saw the rise of augmented reality. In 2018, we saw a bigger push for content-centered mobile app development. Now, with 2019 right around the corner, it’s anyone’s guess as to what mobile design trends will make a splash in the new year. That being said, as leading mobile developers, we have our ear to the ground and an inclination of what design trends will be prominent and worth implementing in 2019.

With this article, we are hoping to help you get ahead of the curve and start working on these design trends before your competition. While by the end of 2019, these mobile design ideas mays seem obvious, right now they could be worth their weight in gold. Keeping this in mind, let’s get started.

mobile design

Mobile design in 2018

Before we dive into what will be standing out in the world of mobile design in 2019, it will help to get some 2018 perspective and review the last year to see what we can learn. As we mentioned earlier, we saw a push for content-centered development. However, along with that we also saw improved cashless payments, more conversational design, and strategies for improving UI flow.

As we look at the following trends, you will begin to see the journey of mobile design and how a focus on the user connects trends from 2018 to 2019 and beyond. Ultimately, what many designers have seen is that by focusing on adding value to the user and making their interactions with your application as simple as possible, you can provide a better overall experience and keep users coming back.

And according to most forecasts, this isn’t going to change any time soon. Not only are more companies than ever investing in UX, but user’s first impressions are 94% design-based. Whether you like it or not, UX is here to stay.

2019 trends

With this being said, there are still unique ways in which app developers can get ahead and stand out from other mobile apps when it comes to design. Looking to the future of mobile design, the following 6 trends will guide your course and lead you to a more successful and effective app strategy.

1. Better, personalized UX

Like we mentioned earlier, UX is the biggest factor that will define 2019 mobile design trends. However, by adding personalization into this, you can create an even more compelling user experience. Thankfully, UX and personalization go hand in hand, as they both seek to provide a more seamless and tailored experience for users.

This can be as simple as including the user’s name throughout the app or as complex as using vast amounts of user data to deliver the exact type of offer or experience that resonates with them. Some ideas for your own users include finding the best time to send push notifications, adjusting screen and font size based on age, or creating a chatbot that can answer any questions they have. In the end, anything you can do to reduce the amount of consideration users will need to take to complete a task should be executed.

2. Greater focus on app performance

Along with anticipating user needs, another way to improve their experience is by improving the performance of your app. In 2019, this is going to be an ongoing focus for many developers so by starting now, you can set yourself apart by delivering exceptional experiences, faster. Thankfully, there are lots of mobile app development tools built for this exact purpose.

The reason for this trend is simple: users (or customers) are impatient, and only growing more so. In 2019, if your app doesn’t load in a matter of seconds, you could end up disappointing your user base, with the potential to lose them indefinitely. Don’t make this easy to avoid mistake and ensure that your app is able to perform well across a series of use cases and possibilities.

3. Voice integrations

The next mobile design trend that developers should look for in 2019 is integrating Voice products and devices into your application’s offering. With the growth in popularity of Alexa and other Voice-enabled devices, the more that you can incorporate their benefits, the more cutting-edge your product will appear.

Additionally, Voice integration can enhance the usability of your app for larger audiences, as those who prefer to interact with their devices via speech rather than navigation will be drawn to your offering. Ultimately, this is what we are aiming for: providing value to the largest possible user set while still creating an exceptional experience.

4. Reducing annoyances

Another way to improve the UX and mobile design of your applications in 2019 is to reduce annoyances whenever possible. Now, you might be wondering: “How do I know which annoyances to get rid of?” First, you can kind of answer your own question, as anything obnoxious about your product should obviously be removed. However, at the core of the question is something else: quality testing.

Before your product ever enters the market, you hopefully will have already done some QA testing to get rid of any initial bugs and overlooked problems. Then, once your product is launching, you need to continue testing your product to constantly improve upon itself. Along with this, you should be asking users for feedback on how you can improve the product. After all, you’ll never be able to better serve the user unless you know what they are thinking.

5. Buttonless UI

Piggy-backing off the last mobile design trend, this next 2019 trend might ruffle some feathers, as users may find it annoying. However, buttonless UI is a reality and many developers are pushing for it to be the new norm. By eliminating clearly marked buttons and instead using swipes and gestures to navigate the interface, developers can provide a clean, professional experience throughout.

That being said, you should only pursue a buttonless UI if you know how to do it well. Small things like the little dots that indicate which screen you are viewing can help guide users and train them on how to navigate your interface for an easier transition. As for users who prefer not to swipe around, don’t blame us, blame Tinder. And always test new designs with your users first before fully committing.

6. Seamless interfaces

Finally, the last mobile design trend that you will likely see expand to new levels in 2019 is that of seamless interfaces. Similar to buttonless UI, seamless interfaces are created to present a next-level app design at every turn throughout the application. While it often takes rigorous, iterative testing to achieve a fully seamless UI, the end results are worth the extra effort.

Another critical aspect of seamless interfaces, and really UX design across any device, is giving users anything they need as they need it. For the home page, this means they should be able to navigate anywhere in your app in a tap or two. When it comes to more critical pages, it means giving them everything they need to complete the task. If you can achieve this, your users will remain engaged and far more likely to stick around.

Final thoughts

As you can probably tell, mobile design and the trends of the future are built upon a foundation of UX design and delivering value to users. While you won’t always be able to find answers or solutions to every problem that comes up during app development, as long as you set your compass toward these goals, you will be on the right track.

Which leads us to our final call to action. 2019 will be here before you know it and unless you get started as soon as possible, you might miss your chance. If you have an app idea, start working on it now. Trust us, you won’t regret it.