When you decide to pull the trigger on creating your mobile app, the first question you ask yourself is how are you going to get noticed. Popular startups like Google, Instagram, and Dropbox had millions of users after the first days of releasing their app. Here are a few ways to get your first 1000 users.

Select a niche: First, you are going to need to choose your target market, or target audience. A target audience helps you market specifically to your potential customers . As much as you would like every type of person to be interested in your product, that is not realistic. If you don’t choose a target market, you simply won’t sell. Research to create your customer profile using demographic and psychographic information. This may include gender, age, status, income, interests, hobbies, and more. The more you know about your potential customers, the better you will be able to reach them.


Once you select your niche, you are going to need to start attracting your potential customers. The biggest focus is maintaining and improving your return on investment (ROI). Meaning, you are going to want to make more than what you are putting in. Obviously.

Get your name out there: There are many ways to begin getting your product recognized. Giving away free content is one way to get your name out there. Everyone loves free content and this helps creating a brand name recognition to potential customers. Word of mouth and social media are other ways to access users. With word of mouth marketing strategy, it involves verbally telling friends, co-workers, and strangers about your product. Using social media websites such as Facebook, Twitter, and Instagram, you can post information to educate the world about your mobile app. Monitor competitors and what they are doing. Out shine them. Make them switch to you.


Growth hacking: This is a form of non-traditional marketing plan that focuses on improving growth of users including incentives, catchy phrases, and implementing automatic follow features. Startups, especially, use growth hacking for many reasons including uncertainty of success, tight budget, short time frame, and fast growth. One example of growth hacking is when Dropbox used a referral system. Every time you referred a friend, you recieved more space in your Dropbox account. Using this incentive, Dropbox went from 100,000 users to 4 million in less than two years.

Building traffic and SEO is very important when first releasing your mobile app. Without traffic, there will be no sales. Without sales, there will be no revenue and ROI. Articles are one of the most effective ways to inform a reader about your product. 7 in 10 consumers prefer articles, over advertisements.


Set up a blog: Using WordPress, a catchy headline, and relevant research, starting a blog is a great way to attract and inform users of your product. Although, one post here and there isn’t going to cut it. Consistency is key. It is crucial you send out a blog almost everyday if you want to see results. The results don’t come right away. If you do this for the first six months, you will be on your way to your first 1000 users.

If you follow these steps properly, you will be on your way to acquiring your first 1000 users!