Technology is constantly picking up the pace and advancing to the likes of which we’ve only dreamed before. The best reason for pushing technology we’ve had is actually found in a more capitalistic approach, with companies trying to entice consumers before their competitors can do the same. To get ahead of the curve, a company needs to be modern while also providing something new and innovative. If they can’t keep up with current technology, then consumers will quickly stop buying from them.

For example, a retail chain must have a website these days as a lot of consumer shopping is now done online. However, the retailer still has to go a step further to ensure that they’re website is mobile-friendly. A lot of people only access the internet through mobile devices these days, and a website without mobile compatibility will ensure that many people will leave quickly.

Websites and mobile compatibility is already a thing of the past, though. The new innovation that companies and apps need to start implementing now is voice recognition software. Here are just a few reasons why:

1. Consumers Want Convenience & Speed

Apps tend to get their technology ahead of competitors by making their version as convenient as possible. Users want everything to be easy and fast when it comes to the internet, practically pushing the envelope to instantaneous.

Unlocking a phone, finding an app, clicking on the app and searching for what you need takes a lot longer than just telling the device to find it for you. Without a voice strategy in mind, your competitor will easily pick up the consumer who needs something done quickly and easily.

2. Voice-Enabled Devices Are Increasingly Popular

Mobile devices and laptop computers usually come with voice recognition software these days, but that’s just an add-on feature to those types of devices. There are some voice-enabled devices that only work with voice recognition software that are invading homes at an alarming rate. Amazon Alexa, Google Home and other similar devices are the fastest growing technologies on the market right now.

If you don’t have a voice strategy in place for your app, users who only have these voice-enabled devices will never bother with your app or even know it exists. Granted, most homes have a lot more devices, but the voice-enabled ones are easy to frequently use, putting screen-based devices as an optional solution rather than the requirement. Not bothering with a voice strategy will put you way behind the competition.

3. The “Ricky Bobby” Effect

In the film Talladega Nights: The Ballad of Ricky Bobby, the leading character’s catchphrase is, “If you ain’t first, you’re last.” CEO of 360i, Jared Belsky, uses this same term to describe how voice assistant searching is performed. Turns out, the technological revolution of voice software is pretty similar to NASCAR racing.

When users search for something using their voice, the device and software will only give them the first search result it finds based on the data collected about the user. So not only do apps need to have a voice strategy in place but they also need a good one. The biggest problem with implementing a good voice strategy is that there isn’t a basic guide on how to make it work. There’s a lot of trial and error and rejection involved before you can get your voice strategy to where it needs to be.

4. Preparations for the Future

An app that doesn’t implement a voice strategy soon will find itself lagging behind quickly. What some developers fail to recognize is that voice recognition software isn’t just a fad. Talking to devices and getting results is too easy for people to give up as a whole, not to mention that our technology is getting much better at this software.

Looking back through our history of communications, we’ve come a long way from the telegram. We stuck with every more convenient advancement and found ways to innovate them to be even better. More phone calls are becoming video chats and things said in an email can be more easily said through a text.

The point is, voice recognition software is here to stay. Putting together a voice strategy now will prevent your app from becoming obsolete in the very near future.

Remain Relevant

There are very few new devices on the market being created without voice recognition software. Websites and apps need to be prepared to have a voice strategy in mind today. Without a voice strategy, an app won’t get ahead of competitors or even very much recognition.

Soon, if your app doesn’t have a voice strategy, then it may not be used all at by anyone. Controlling devices by using vocal commands is the new wave in technology. While touch- and screen-based tech will likely not be going anywhere, having the option to use a voice will at least get you on a level playing field with the competition.