Though the term mobile commerce was coined decades ago, no one imagined how smart mobile phones would grow into in the future. The maximum anyone could imagine was websites being used for retail. Selling through native mobile apps was still science fiction.

And here we are with not just mobile apps but AI-powered apps are also making into the mainstream. The use of mobile for shopping changed everything about how we interacted with the online stores. Though mobile shopping carts have been around for a long time with web-based eCommerce stores, imagining app-based interactions was a complete distinction.

Today, there is a separate and larger base of customers who prefer shopping using mobile phones. Being said that, four out of five people in America shop online, and nearly 50% of them prefer shopping on their mobile phones. Even Statista believes that mobile commerce revenues will amount to over $693 billion by the end of 2019 with over 44.7% online shoppers using m-commerce.

When mobile phones have gone this smart, and more customers are preferring m-commerce, optimizing your mobile app UX with the contemporary standards become a must. That’s why I have prepared this list of highly crucial mobile eCommerce best practices for online shopping apps in 2019. Keep reading to see if you are abiding by the trends or losing your sales making some really silly mistakes.

mobile commerce

UX Best Practices for Your M-Commerce Mobile App

1. Never miss the Zoom and Pinch feature

This is a very small feature but many new eCommerce apps miss it. They do not allow the users to zoom in or zoom out on the product images as they do not use high-quality images. Never compromise with your product images and always let the users zoom in and out. Having a closer look can give them confidence in the details of the product.

2. Always let them add products to the wishlist

Wishlist is a great driver of bulk sales. People add the products to wishlist in the hope to find them quickly when they finally decide to purchase them. Offering Add to Wishlist feature would only boost your sales by improving the user experience. Not offering this feature might make you lose some potential sales with great chances for conversion. Moreover, you would get an insight into the popular products on your site and help you plan your sales on the items in the wish list.

3. Add products to cart from the wishlist

Not just offering the wish list feature is crucial but also you should let your users add products to the cart from wishlist directly. Doing so saves the time of customers when they decide to purchase a product. Key is to keep your wish list as dynamic as possible. You can experiment with public and private wish lists as well.  

4. Use labeled fields in the forms

There are certain forms on an eCommerce app that require some time to fill. In such a case, users might get confused if the fields are not labeled properly. Moreover, proper alignment of the labels is also necessary. Avoid silly mistakes and place labels above the fields to avoid any confusion. Never use placeholders to label the fields.

5. Auto-fill as much as you can

Mobile is all about quick shopping and easy user experience. Offering auto filling can enhance the shopping experience and make your users love your app. However, if you are not using auto filling you are maximizing the inputs from the users, which makes the process tough and time-taking. Imagine who would love to fill out lengthy forms using those tiny keyboards.

Use auto-filling or auto-suggestion wherever applicable for example-

  • User registration forms
  • Checkout forms
  • Auto location detection to get the zip code
  • Auto name, email, and contact number from the user database.
  • Auto-fill address form from saved addresses
  • Auto-suggestion in the search bar
  • Autofill credit card details from saved cards

6. Offer direct links to micro-interactions

Shoppers look for different variations of the same product. The variations could be in the form of size and colors. Offer the micro-interaction for product variations on the same page. It’s more an app feature, which allows admin to upload different variation of a product in the same product upload. You can add several micro-interactions on the product page to enhance the usability:

  • Size chart
  • Change zip code
  • Color pallet
  • Product review
  • Related products
  • Description etc.

7. Focus on thumb-oriented interaction

A survey was conducted on “How users hold their mobile phones while browsing?” They observed that the majority of people interact using their thumb. They perform every task ranging from taping on CTA buttons, typing, to sliding along the pages, were performed using the thumbs alone.  

Therefore it is crucial to consider the usability along with the thumb-oriented interaction. Here is the guide they suggest for accessibility using the thumb on mobile phones.

So keeping major touchpoints of interaction in the easy area would simply improve your app’s usability and eliminate various problems associated with accessibility and navigation.

8. Make them feel safe

Security of information and payment data is a big concern. Especially when new sites or mobile apps join the market, users don’t feel safe experimenting with the new names. You never know if the new site is secure for online transactions.

To tackle this, use security features and show the same to the users as well. You can do this by showing the seal of trust and other measures you have taken to make your app safe. The payment page is the best place to showcase the seal of trust in addition to the footer.

9. Make check out as smooth as possible

Mobile shopping carts can be as smooth as possible, but the complexity checkout process sometimes gives becomes the ultimate reason for shopping cart abandonment. Out of seven major reasons for shopping cart abandonment, 6 are concerned with the checkout alone.

To tackle the cart abandonment, it’s crucial to simplify the checkout process and make it as speedy as possible. The following simplifications can improve the checkout process to a great extent:

  • Mention all the shipping options applicable to the product
  • Offer apply coupon interface in the cart review page
  • Auto-fill as many details you can
  • Showcase seal of trust
  • Offer guest checkout as an option
  • Offer social login on the checkout page as well
  • Mention shipping cost in the cart review page itself
  • Mention all applicable taxes before entering the checkout page
  • One page checkout is better on desktop websites. Don’t use one-page checkout in the mobile app.
  • Use progress indicator in the checkout process.

Some more mobile commerce best practices to consider

In addition to the above practices to improve the UX in a mobile shopping cart, you can follow the below tips to make it more conversion friendly:

  1.  Allow users to update product quantity on the checkout page.
  2.  Offer live chat to assist your customers.
  3.  Mention support details on the footer.
  4.  Link popular product categories to the home page
  5.  Showcase discounted products on the home page
  6.  Use clear call-to-action texts on buttons
  7.  Offer links to store policies in a clearly visible area
  8.  Remove any unimportant from everywhere
  9.  Offer dynamic category tree in a separate interface
  10.  Offer macro-details in collapsible and tabbed designs
  11.  Last but not the least, always A/B test before changing any UI on the app.

To Conclude

Following these basic UX design practices will make your m-commerce app highly usable and conversion friendly.  It will help you avoid the majority of the reasons for shopping cart abandonment while aligning your app for user-friendly interactions.  There could be hundreds of more ideas to optimize the UX on a mobile app. You might already be using most of them. What else do you think would boost the usability of a mobile app for the customers?

Author Bio: Jessica Bruce

I am a professional blogger, guest writer, Influencer & an eCommerce expert. Currently associated with ShopyGen as a content marketing strategist. I also report on the latest happenings and trends associated with the eCommerce industry.

Follow me on Twitter @Jessicabruc  (https://twitter.com/Jessicabruc)